Site icon AEO-Inc

Aerie Unveils #AerieREAL Voices Campaign

russok

WITH ALY RAISMAN, ANTONIA GENTRY, KELSEA BALLERINI, NAENAE TWINS AND THE ROLLETTES TAKING CENTER STAGE TO SHARE THEIR REAL SELVES

2019 established REAL POWER; 2020 tackled REAL CHANGE; 2021 amplifies REAL VOICES

NEW YORK – (BUSINESS WIRE) – American Eagle Outfitters, Inc. (NYSE: AEO) announced today the launch of Aerie’s #AerieREAL Voices campaign and welcomes actress Antonia Gentry, singer-songwriter Kelsea Ballerini, TikTok creators the NaeNaeTwins, wheelchair dance team the Rollettes, who join previous #AerieREAL cast member, gold medalist, and advocate Aly Raisman, to the Aerie family. Building upon the brand’s values of power, positivity and no retouching, the campaign will highlight and celebrate the entire #AerieREAL community—celebrities, customers, brand ambassadors, and partners—by letting their voices and stories shine.

In 2014, Aerie was among the first in the industry to showcase their dedication to using REAL people in unretouched campaign photos. The decision to represent the power of real beauty and give people the opportunity to recognize themselves in the brand led to the #AerieREAL movement, built alongside a platform of inspiration defined by strong people who always keep it REAL. Throughout the Fall, Aerie will amplify its community’s voices across social, digital, and in-store activations, including empowering quotes from its community highlighted on billboards and across all brand channels. From testimonies on what makes them #AerieREAL to tried and true product reviews, voices will share the brand story.

“As the leader in showcasing real women, Aerie has built a powerful community, which we continue to foster by creating even greater opportunities for our customers’ voices to be heard,” said Jennifer Foyle, President – Executive Creative Director, AE & Aerie. “The #AerieREAL Voices campaign serves as a global testimony to our brand, as we echo the personal journeys and stories of these incredible and inspiring individuals.  Our leading brand platform and strong community, together with amazing product, is solidifying our leadership within the industry.”

THE INSPIRING VOICES OF #AERIEREAL

SHOW YOUR REAL

Aerie continues to be an industry leader through their continued commitment of featuring REAL customers not airbrushed within its campaigns. Starting today through October 6th, customers can head over to #AerieREAL Life to submit personal videos sharing their REAL selves for the opportunity to be chosen to represent the #AerieREAL community in future campaigns. When you speak your truth, you shine. Say something REAL!

REAL COLLECTION

Aerie’s passion of offering products that make people feel good about who they are continues into the Fall season with a comfy wear in, wear out, wear anywhere collection. Highlights include:

Exit mobile version