By: Suzanne Kapner | Link to article
Jay Schottenstein, company’s 71-year-old chief, has an uncanny ability to discern what young shoppers want.
American Eagle Outfitters’ chief executive had a message for staff when a Sydney Sweeney ad campaign blew up the internet: Hold tight.
He instructed executives to stay calm and directed employees not to comment on the ads. He put a small team in charge of monitoring social-media posts and hired a firm to poll customers. The company didn’t pull any of the ads.
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