REAL Good: AE and Aerie’s Feel-Good, Good-for-the-Planet Materials

Helping to build a better world for all of our stakeholders is fundamental to AEO’s  brands, values and purpose. By taking measures to ensure more responsible product sourcing, we’re able to do our small part in creating a better future for generations to come. As part of AEO’s broader sustainability goals, which include a comprehensive plan to be carbon neutral by 2030, we’ve made a commitment to move towards more sustainable raw materials and manufacturing techniques.

Customers shopping on and are now able to identify responsibly sourced styles with the “REAL Good” badge. This icon is featured on products made from more sustainable, raw materials like recycled fabrics, natural dyes, and pesticide-free textiles. It also designates products that are manufactured in a factory that meet expectations for AEO’s Water Leadership Program, an initiative that focuses on water reduction and water recycling.

Select Aerie swim styles feature REPREVE® fibers made from recycled plastic bottles. So far, we have been able to recycle 1.2 million plastic bottles with the REPREVE® fibers in our swimsuits.

Select AE denim styles have been made using polyester from recycled plastic water bottles. In 2019, we used the equivalent of 40 million plastic water bottles in our denim fabrication.

Learn more about the REAL Good initiative on the AE blog and Aerie blog and see the collection at and