We honor the power of this generation to take a stand on the issues they believe in. AEO inspires today's youth through a variety of program and partnerships that make a difference in their lives and in their communities.

It Gets Better Project

AEO celebrates the diversity of one through the inclusion of many. We are proud to partner with It Gets Better Project, an organization that uplifts, empowers and connects LGBTQ+ youth around the world. Since 2016, the American Eagle brand has donated 100% of sales of our annual Pride Collection and in 2019, AE and customer donations totaled more than $1.3 million! With American Eagle’s support, It Gets Better Project has amplified stories of hope and encouragement all over the world.

Delivering Good

During the holiday season, AE and Aerie partner with Delivering Good, an organization dedicated to providing people impacted by poverty and tragedy with clothing. Through this partnership, AE and Aerie have supported homeless and underprivileged youth in many ways including:

  • An AE x Me Council Collection of t-shirts, hoodies and knit hats with 100% of sales supporting the mission
  • A giving-themed holiday party at an NYC American Eagle store where teens and young adults who were homeless or transitioning from foster care to independence each received a gift card to shop
  • An Aerie donation of 30,000 pairs of undies for women and teens in homeless shelters across the country
  • Aerie shopping parties in NYC and Miami with #AerieREAL Role Models in which underprivileged young women received gift cards to shop and together made care packages for those in need

Bright Pink

In 2019, Aerie celebrated 10 years of partnership with Bright Pink, the only national nonprofit organization focused on prevention and early detection of breast and ovarian cancer in young women. Over the past 10 years, Aerie has donated more than $2 million to the organization through the sales of limited Bright Pink collections. Our partnership aims to spark important conversations among women about the risk of breast and ovarian cancer and inspire them to take action, while also raising funds to fuel Bright Pink’s life-saving education programs.

National Eating Disorders Association (NEDA)

In February 2015, as part of AEO’s commitment to promoting body positivity, Aerie became the first national retailer to partner with the National Eating Disorders Association (NEDA) to focus on body positivity and help reduce the prevalence of and stigma around eating disorders.

Each year, Aerie donates 100% of sales of limited-edition merchandise to support the organization. Aerie also contributes $1 to NEDA for every photo tagged #AerieREAL during the annual Love the Aerie You’re In campaign and continues to sponsor approximately 100 NEDA Walk Save a Life events across the country each year.


The American Eagle brand is committed to empowering youth and giving them a voice to shape their future. In this important election year, AE has chosen to collaborate with HeadCount, a non-profit that promotes voter registration and participation in democracy. Through our collaboration, AE has developed a voting action center to encourage customers to register or pledge to vote and stay informed until Election Day. With our support, HeadCount is engaging young people to be active members in their community and take political action.

One Tree Planted

Through our partnership with One Tree Planted, an organization whose goal is to help global reforestation efforts, AEO has helped to plant 160,000 trees across the United States and Canada. This partnership, established in 2019, is funded through donations made by AE and Aerie customers. Why Trees? Trees clean our air, filter our water, give homes to a variety of Earth’s biodiversity, provide jobs to more than one billion people, absorb carbon and make up 25% of all medicines!