Doing the right thing, continually innovating and caring about the global community is foundational to AEO’s culture. We pledge to accelerate sustainability improvements across our company.
AEO’s sustainability goals include a comprehensive plan to be carbon neutral by 2030 with a commitment to:
The use of more sustainable raw materials
Reduce & Reuse
In 2020, AEO conducted a Materiality Assessment to help us prioritize all of the important topics that are a part of our program. We gathered input from our associates, customers, non-profit organizations and peers to understand how to best rank all of these 21 issues. This analysis is a living document, and we will periodically reassess this ranking to continually check that we are going in the right direction.
Made Real Good™
The “REAL Good” badge was developed to identify AE and Aerie products made from more sustainable raw materials, like recycled fibers, or products that were manufactured using more sustainable techniques, such as in a factory that meets expectations for AEO’s Water Leadership Program. REAL Good styles include lots of feel-good, good-for-the-planet materials that have been sustainably produced and/or sourced.
American Eagle’s Real Good Jeans are manufactured in factories and fabric mills that meet our expectations for AEO’s Water Leadership Program, which includes:
- Water reduction and management
- Less wastewater that is without restricted or hazardous chemicals
- Water recycling
For other apparel items, Real Good means that it is made with a majority of materials that our sustainably sourced, including:
- Recycled polyester
- Recycled nylon
- Cotton that’s recycled, organic, and/or sourced as Better Cotton
Recent Sustainability News
Reduce water use in our jeans production by 30%
Increase the amount of water being recycled by our laundries to 50%
Make sure the water leaving our factories does not pollute the environment
Sustainable Denim Washing
Garment finishing and washing is the last step in the manufacturing process to give our jeans the final look our customers love. We are working with key laundries to implement new technologies and equipment that dramatically decrease the overall water needs for this type of processing. Our laundries have installed new washing machines that use a fraction of the water used by conventional washers, as well as others technologies such as lasers and ozone. Many of our laundries are using Jeanologia’s environmental impact monitoring (EIM) software as an initial step towards measuring and building more sustainable processes. The EIM software assesses the environmental impact of the garment finishing process in four areas: water consumption, energy consumption, chemical use, and worker health.
AEO’s Water Leadership Program
Apparel production involves a large quantity of water and needs to be treated properly. In 2013, we launched the AEO Wastewater Management Standard to provide factories with guidance on how to properly manage water and make sure that water is safe before it is discharged.
In 2017 we launched the Water Leadership Program with our denim factories. This program sets expectations for our factories on wastewater, water reduction, water recycling and chemical management. Each year, our expectation increase as we work with our factories toward meeting our overall water goals. Factories that meet our requirements receive higher scores on our vendor scorecard and are prioritized for receiving business.
Through this program, we have decreased the water used per jean by 21%, and ensured all active denim laundries with onsite wastewater treatment are using recycled water back to production processes, with an average water-recycling rate of 26%. With these efforts, our factories have saved over one billion gallons of fresh water a year. From 2018, we have expanded the program to cover strategic denim and woven mills.
Perfluorinated Alkyl Substances (PFAS)
Poly- and Perfluorinated Alkyl Substances (PFAS) are a group of chemicals that create a waterproof coating on apparel. These chemicals are known to persist in the environment, causing ecologic damage and are toxic to human health. AEO is committed to eliminating all PFAs from our products by 2024.
Sustainable Apparel Coalition
In 2016, we joined the Sustainable Apparel Coalition (SAC), joining a common industry approach for environmental assessments at factories. We are using the SAC’s Higg Index suite of tools to help us measure the environmental impacts of factory operations at over 150 factories, mills and laundries.
Achieve carbon neutrality in all of AEO’s owned facilities (offices, stores, distribution centers) and employee travel by 2030
Reduce carbon emissions 40% by 2030 and 60% by 2040 in AEO’s manufacturing
AEO Climate Policy and Greenhouse Gas Emissions Reduction Strategy
AEO recognizes the scientific-consensus that climate change is real and significantly impacts our world. AEO is committed to reducing our impact on the environment, preserving natural resources, and promoting the well-being of our communities.
In 2012, we initiated our Greenhouse Gas (GHG) Inventory Program to reduce our GHG emissions. We set a goal to reduce by 20% and are proud to report that between 2013 – 2017, AEO decreased its CO₂ emissions intensity by 32% in AEO offices, distribution centers, data centers, and retail stores in the US and Canada.
In 2019, we unveiled our new greenhouse gas emissions goals in line with climate science. These goals were framed by a number of commitments we made:
- We joined RE100, making a commitment to achieve carbon neutrality across all of AEO s owned and operated facilities and employee business travel by 2030 by sourcing 100% renewable energy.
- We also joined the United Nations Framework Convention on Climate Change’s (UNFCCC) Fashion Industry Charter for Climate Action, a coalition of fashion stakeholders committed to holistic climate action. The Charter set a vision to achieve net-zero emissions by 2050.
- Lastly, we committed to and set a science-based target. In order for a target to be science-based, emissions must be limited to keep global warming below 2°C. AEO’s target was approved by the Science Based Targets Initiative at the most ambitious level, limiting emissions to keep warming in line with a 1.5°C scenario.
LEED Certified Facilities
LEED (Leadership in Energy and Environmental Design) is a green building rating system that provides a framework for healthy, highly efficient, and cost-saving green buildings. AEO LEED Facilities:
- Hazelton Distribution Center – LEED Silver
- Mexico Corporate Office – LEED Platinum
AEO’s commitment to the RE100 initiative has increased the amount of renewable energy we source. We began sourcing renewable energy for our offices, distribution centers and stores in Pennsylvania and Ohio at the end of 2018 and have expanded to cover New York, Texas, Connecticut, and Illinois as well by the end of 2020. This means that 23% of our energy comes from renewable sources through our local utility suppliers! In 2021 we will be expanding coverage to include our facilities in Massachusetts, Maryland and New Jersey.
We are investigating how to further expand our renewable energy sourcing to onsite production, where feasible, as well as making larger investments in renewable energy projects to cover our footprint in states where we do not currently have the ability to source renewable energy. We continue to look for opportunities to source renewable energy for more of our facilities and expect to see this percentage increase year over year.
Smarter Energy Systems
New stores are being built with an Energy Management System (EMS) that allow us to make sure lights and heating/cooling systems are turned off when no one is in the store. It also allows us to identify and diagnose energy anomalies, such as a bad compressor or other equipment failure.
Energy Savings with LED Lights
Since 2014, we’ve changed the lighting in our stores to LED, resulting in savings 3,050 tons of carbon dioxide. This is equivalent to removing 582 cars from the road. We also replaced and installed LED lighting on our Pittsburgh campus, which reduced our energy usage by 40% and will finish installing energy saving LED lighting in our distribution centers by the end of 2022.
We started the journey to meet our ambitious 40% emissions reduction target for manufacturing by collecting metrics on supplier energy performance via the SAC’s Higg Facility Environmental Module (FEM). This tools to help us measure the environmental impacts of factory operations at over 300 factories, mills and laundries.
We are currently collaborating with the Apparel Impact Institute (AII) to pilot improvement programs at fabric mills as a way to help our manufacturing partners improve the efficiency of their operations and reduce their environmental impact, including GHG emissions. In 2020, we started a pilot with seven facilities with the AII Clean by Design program. Facilities completed 63 improvement actions, and together saved 215,000 m3 of water and 1,782,370 kWh of electricity per year.
Additionally in 2020, the AII Carbon Leadership Program helped five fabric mills in a pilot project to identify 71 improvement actions and set an average GHG reduction target of 22% by 2025 and 26% by 2030. We plan to expand engagement with our strategic suppliers through this industry collective program from 2022 onward to drive emissions reductions in manufacturing facilities, aligned with our science-based target.
Taking these learnings, in 2021 we launched the AEO Carbon Leadership (CLP) Program for our strategic factories that represent approximately 80% of our procurement volume. The CLP program encourages suppliers to develop their own GHG inventory, commit to reduction targets and long-term climate-mitigation plans. This includes energy efficiency improvement, renewable energy use and phasing out coal powered processes and equipment. Factories that meet our requirements receive higher scores on our vendor scorecard and are prioritized for receiving business.
All cotton used in products will be 100% more sustainably sourced
Use 50% more sustainable polyester
Ensure that 100% of viscose is from non-endangered forests and increase sourcing of sustainably produced viscose fibers
Material Footprint and Progress to Goals
Three types of fibers make up the vast majority of our overall material footprint so we have focused our efforts to transition to more sustainable materials on these fibers. Together cotton, polyester and man-made cellulosics (MMCFs) make up 85% by weight of the materials we use to make our products. Cotton alone represents 56% of our total material usage.
We have a goal to source 100% more sustainable cotton by 2023. More sustainable cotton includes BCI, recycled, and organic cotton. In 2020 we sourced 26% of our cotton from more sustainable sources, up from 12% in 2019!
One of the programs that makes up a large percentage of our sustainable cotton is the Better Cotton Initiative (BCI). In 2015, we joined BCI, a non-profit organization that works with cotton farmers to grow cotton using more sustainable farming techniques, improving the environment and their own livelihoods.
Better Cotton is sourced via a system of Mass Balance. While it’s not physically traceable, BCI farmers benefit from the demand for Better Cotton in the supply chain in the equivalent volumes to what is sourced.
Post-consumer plastic bottles can be turned into polyester fibers preventing the need to use virgin resources and also keeping bottles out of landfills or the ocean.
We work with Unifi, Inc. and several of our key mills to help us manufacture fabrics containing recycled or waste synthetic raw materials using their recycled fiber called REPREVE®.
Additionally, AEO works with the First Mile initiative. First Mile material is recycled polyester made out of responsibly collected bottles from Haiti, Honduras, and Taiwan. Brands that utilize First Mile material in their products support income generation for people around the world while keeping plastic waste out of landfills and out of our oceans.
Man-made Cellulosic Fibers
Man-made cellulosics are a type of regenerated fiber made primarily from the dissolved pulp (“cellulose”) of trees, such as viscose/rayon, lyocell, and modal. Unfortunately, the trees used to create these fibers can come from Ancient and Endangered Forests.
The world’s Ancient and Endangered forests are irreplaceable. For this reason, AEO is working with the CanopyStyle initiative to eliminate the use of these fiber sources from our clothing-and expand our innovative solutions for our viscose and rayon. The details are contained in our pledge.
Jeans Redesign Program
American Eagle developed a limited denim collection using guidelines as a part of the Ellen MacArthur Foundation’s Jeans Redesign project. The AE x Jeans Redesign collection uses guidelines developed by the Foundation’s Make Fashion Circular team alongside over 80 denim experts and adheres to the principles of a circular economy where clothes are made with limited impact, are recyclable and are long-lasting to be kept in use.
Using the Ellen MacArthur Foundation’s guidelines, the innovative design process meets the following requirements:
- Durability: Designed to last, withstanding home laundering and featuring wash and care instructions on each piece.
- Recyclability: Made of 100% organic cotton with easy-to-remove hardware, making the jeans easily recyclable.
- Material Health: Produced without the use of harmful chemicals and processes, making the styles better for the environment.
- Traceability: Every garment in the AE x The Jeans Redesign collection will be easily identifiable for ease of apparel recycling.
Textile Exchange (TE) is a global nonprofit that creates leaders in the preferred fiber and materials industry. They develop, manage and promote a suite of leading industry standards, as well as collect and publish critical industry data and insights that enable brands and retailers to measure, manage and track their use of preferred fiber and materials.
We joined TE in 2019 as a partner level member and leverage their tools, resources, and certifications to help shape and guide our sustainable material strategy.
Recycle apparel waste (used or unsold clothes, etc.)
Reduce plastic packaging or more to alternatives with less impact
Convert all labels to sustainably sourced materials
According to the U.S. Environmental Protection Agency, 32 billion pounds of clothing, shoes, and other textiles end up in landfills in the U.S. each year. We aim to be part of the movement towards a circular economy where pre-loved apparel and footwear can be reused or re-manufactured into new products.
In our stores we have two initiatives for garment collection and recycling. Aerie has engaged with the NGO “Free the Girls” to start a bra give-back program in all stores. Free the Girls turns new or gently used bras into economic opportunity and a path to freedom for sex trafficking survivors.
In April 2019 we started a partnership with the Cotton Inc. program “Blue Jeans Go Green” to collect jeans in our AE stores. Jeans collected through this program are turned into home insulation.
At our corporate offices and distribution centers, we partner with I:CO (I:Collect) to implement a closed-loop recycling program to collect used clothing and shoes. AEO associates can recycle their unwanted clothing, shoes, and textiles on each campus through I:CO. Additionally, in our New York Design Office, any fabric scraps or samples are processed together with the organization Fabscrap to make sure they are properly recycled. Recycled items through these programs are transformed into new products like insulation and even new fabric.
In 2020 we began a partnership with Give Back Box to allow all of our customers to easily donate their gently used clothing, shoes, and accessories using any box they have at home since in store collections programs were paused. Customers print out a free shipping label, fill up any box they have with the items they want to donate and Give Back Box ensures their donations go to local charities.
We often receive feedback from our customers on this issue and we want you to know that we hear you! We also want to see how we can impact plastic use in this way. We are currently addressing plastic use in our supply chain by assessing possibilities for converting to recycled plastic or finding opportunities to reduce or eliminate plastic use. We have succeeded in beginning to convert to recycled plastic bags for our clothing and have implemented a number of initiatives to reduce the amount of plastic we use by decreasing what is used for shipping, and reducing the amount of plastic used in our mailers.
Starting in 2018 we made the move to use shopping bags with a higher percentage of recycled content. It may seem like a small step, but this simple switch has already yielded a sizeable impact by saving 4.3 million square meters of plastic every year.
Sustainably Sourced Labels
We are well on our way to making sure that all labels on AEO products are made using sustainably sourcing raw materials. Aerie and American Eagle labels have already been converted to recycled polyester. We continue to look for opportunities to further reduce the amount of labels and marketing items on our garments. For the remaining hangtags and other marketing items on our garments we are working to make sure they are made using the most sustainable materials possible.
Every year through our Clean and Green initiative, we tackle paper recycling on a huge scale across our corporate and distribution locations. We encourage AEO associates to clean-up documents, files, and records. In 2018, the Clean and Green campaign deleted 55 terabytes of electronic storage and recycled 8 tons of physical files. The paper recycled saved 136 trees, 3,040 gallons of oil and 56,000 gallons of water.
We also work to reduce our footprint through cardboard recycling and reuse by reusing or purchasing used boxes that would otherwise have gone to a landfill.
June 27, 2022