Today is the 55th Anniversary of the Voting Rights Act of 1965. In honor of one of the most important pieces of civil rights legislation in U.S. history, American Eagle is launching This Is Our Time, a campaign mobilizing customers and associates to register to vote in the upcoming 2020 election. The initiative is in partnership with HeadCount, a non-partisan organization that uses the power of music to register young people to vote and participate in democracy.
AE will also be selling limited edition This is Our Time tees. Tees come with markers to share custom messages and 100% of proceeds of tee sales will benefit HeadCount.
Customers are encouraged to visit AE’s Vote 2020 action center to register to vote, sign up for election reminders, and learn about ways to make a difference!