American Eagle is thrilled to announce the opening of its 47th store in Monterey, Mexico at Plaza Cumbres Mall.
This store is the first small format store in the region. While compact, the store is packed with AE’s most loved products in only 1,900 square feet of space (compare to the typical AE store that covers nearly 6,000 square feet!) This new real estate concept allows AE to further expand the brand into various cities, maximizing profitability and brand visibility!
The novel store design features unique elements not used in our standard fleet of stores and is built around our core product – jeans! At the entrance, customers are greeted with a lightbox of hanging jeans. This design feature highlights both men’s and women’s fits and is a quick way for customers to get an overview of the different styles available. The traditional center lead has been replaced with a co-ed runway highlighting the best-selling denim styles and the revamped fitting room features a sitting area with a large denim display for customers to grab new sizes or styles as needed.
When it comes to product, the store houses AE’s most loved items! Even with the smaller footprint, the store features a full denim assortment. Customers will also be able to shop favorite top silhouettes including men’s and women’s graphic tees, as well as a selection of polos, fleece, sweaters and seasonal styles.
Congratulations to the Mexico team for a successful opening!