AEO Hosts First-Ever Datapalooza

At AEO, our associates are curious and change-oriented, constantly looking for ways to improve the business and develop their skill sets.

In the spirit of being named one of America’s Most Innovative Companies, AEO’s Data Technology team recently hosted the first-ever Datapalooza – a friendly competition for associates looking to enhance their data analysis skills. Associates also learned more about building a data lakehouse on Google’s Cloud Platform by exploring new insights and business opportunities using open data sets.

Eight teams went head-to-head presenting their plans on how to make their project actionable. Judges reviewed and selected the winners based on business value, analytical approach and methodology, technology, innovation, realistic application, presentation and communication.

Here are the winners:

First Place: Heads in the Cloud

Analyzing customer choice productivity by store format to make better business decisions on the optimal assortment at a store.

Second Place: Hot Metal Data

Identify low vs. high spending customer behaviors, so to reinforce with low spending customers those same behaviors exhibited by high spending customers.

Third Place: Data Diggers

Identify opportunities to increase customer acquisition based on customer geography and performance of product categories unique to where they live.

Each winning team member received various prizes and an opportunity to present their ideas to leadership. In addition, the first place team will receive a special lunch with Google to brainstorm ways to turn their ideas into reality.

Congratulations to our teams on a successful Datapalooza!