AEO ICON Finalist: Torrey, VP – Aerie Brand Voice & Creative Strategy

Each year, AEO honors one associate who has achieved significant accomplishments, personifies our values and who has left an indelible impact on our company and people. We are proud to spotlight the top three finalists for the 2022 AEO ICON.

Meet Torrey, VP – Aerie Brand Voice & Creative Strategy and 2022 ICON nominee.

Torrey was part of the team that created the DNA for the Aerie brand and the #AerieREAL movement. He is the force behind the Aerie brand’s “voice” and narrative, which is the emotional connection we have with our community and customers. There is not a tagline, email, sign, mailer, social media post, brand campaign or even Aerie product equity that Torrey Acri has not touched. In 2022, Torrey helped to further support the Aerie mission and legacy by helping to launch the Aerie Real Foundation.

Torrey’s strategic passion, partnership, vision and clarity has built a brand on values, style and quality, and he’s also helped create a purpose that positively impacts the lives of our customers everywhere. To bring this to life, Aerie does not rely on creative agencies, but has built our own creative power in-house and Torrey plays a key role in the ability to do this.

Congratulations, Torrey!