Rivet: Denim Brands Roll Out Pride Collections

By: Andre Claudio | Link to article

Denim brands and retailers are getting into the spirit of Pride Month. Here’s a look at how some brands are focusing on gender fluid designs and coordinates with year-round appeal, and how others are tapping into their archives for inspiration.

American Eagle

American Eagle is looking to empower customers with its new 60-piece collection.

Created to foster a sense of “authenticity and empowerment,” the teen specialty retailer’s Pride Month collection features an array of tops with phrases like “proud,” “queer” and “radiant love” and rainbow striped coordinates. Items like denim jackets and skirts feature a doodle-inspired Pride print.

“AE’s Pride collection is a celebration of self-expression and thoughtfully designed to uplift the LGBTQIA+ community,” Jennifer Foyle, president and executive creative director at American Eagle and Aerie, told Rivet. “Our goal is to…provide everyone with an opportunity to be themselves, feel proud in one’s skin and embrace their true colors. With mission-driven tees showcasing messages of love and positivity at the forefront of the collection, everyone is invited, whether you are a member, an ally or a supporter, to be a part of the community.”

In addition to the collection, American Eagle and Aerie, American Eagle’s intimate, activewear and swimwear brand, donated $100,000 to It Gets Better, a nonprofit LGBTQIA+ organization.

The collection retails for $6.95-$89.95 and is available now on American Eagle’s website and in select retail locations.

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