AEO ICON Finalist: Tracy, Senior Director – Aerie Planning & Allocation

Each year, AEO honors one associate who has achieved significant accomplishments, personifies our values and who has left an indelible impact on our company and people. We are proud to celebrate 20 years of AEO ICON and spotlight the top three finalists of 2024.

Meet Tracy Sheasley, Senior Director – Aerie Planning & Allocation and 2024 AEO ICON finalist!

In 2024, Tracy led the OFFL/NE planning team to a record-breaking year. Her strategic leadership delivered strong results for brand favorites, including the Real Me Crossover Flare, the Real Me Crossover Legging, the Real Me Flowy Short and the Real Me Low Key Sports Bra.

Tracy is a people-focused leader who empowers her team through collaboration, mentorship and a problem-solving approach that supports individual career growth. Her unwavering commitment drives both personal excellence and her team’s collective success.

Get to know Tracy through a special Q&A below!


Which of AEO’s values is your favorite and why?

It’s challenging to choose just one favorite, but if I had to choose it would be people. Our culture is because of our people, and that’s what I love about AEO. The reason I love what I do is because of the people that I work with!

What is your proudest accomplishment at AEO?

Celebrating twenty years with AEO. That’s almost 40% of my life, 240 MPC meetings and 1,040 Monday recaps.

What’s the best advice you’ve ever received?

Everything happens for a reason. I think it’s just as important to learn from bad experiences as it is to learn from good ones. And I always try to see the silver lining.

Tell us a fun fact! What is something most people don’t know about you?

I played French Horn in high school and college. I was in many musical groups including marching band, symphonic band, orchestra, and brass ensembles. The bands traveled extensively in the Northeast for games and concerts–and we even visited Mexico twice!