Our people are the heart of AEO, and the AEO ICON award gives us the opportunity to recognize associates who champion our values while making an incredible impact on our business. We are proud to celebrate and spotlight the top three finalists of 2025.
Luke Klein, Sr. Director – Marketing Growth Strategy, is a visionary strategist for Aerie and OFFLINE, known for turning complex data into a cohesive brand vision. As an exceptional collaborator, he leads with infectious passion and integrity, re-engineering marketing strategies to drive financial wins while always keeping the customer at the heart of the business.
Strategic Pioneer: Luke spearheaded an incredibly successful post-holiday shift that positioned Aerie as a destination to refresh and reset in the new year.
“Gold Star” Partnership: He built deep, trusting relationships across Merchandising, Planning, Finance and Corporate Strategy, creating a cross-functional operating model now recognized as the organization’s “gold star approach.”
Visionary Brand Storytelling: Luke served as a driving force behind the Aerie and OFFLINE brand vision for 2026 and beyond, transforming essential insights into powerful narratives that inspire action across the entire portfolio.
Operational Transformation: He re-engineered retention and brand marketing strategies with a focus on long-term strength, significantly exceeding the Fall season plan.
Each year, the AEO ICON award honors the very best of who we are: associates who champion our values, inspire our teams to work better together and deliver outstanding results that move us forward as a company.
