By: Hilary Milnes and Madeleine Schulz | Link to article
To mark America’s 250th anniversary, Vogue Business asked the industry’s top executives, founders, designers and legends to share their wisdom and outlook on the future of retail.
AEO’s Executive Chairman of the Board & CEO, Jay Schottenstein, discussed his blueprint for achieving long-term success and building iconic brands while navigating an ever-evolving consumer landscape.
Here’s what he had to say:
On putting the customer first: “The American consumer gives me hope because they are remarkably resilient. Now more than ever, consumers want to feel like they belong to a community, they want to be entertained and they expect a level of personalization. It pushes us to deliver exceptional product, quality, and engaging experiences.”
On technology, innovation and looking ahead: “Success requires us to identify the right building blocks to invest in for the future. You need to understand which technologies and innovations will stand the test of time. I have always been fiercely optimistic — and to lead a great retail business, you have to remain positive. You have to believe that the world is improving, combined with the grit to navigate obstacles along the way.”
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