Smashes records and amplifies the message of acceptance and love
We are beyond excited to share that the 2019 American Eagle Pride campaign raised more than $1.2 million for It Gets Better Project through the sales of Pride merchandise and customer donations at the register! For the last three years, 100% of sales of our annual Pride collection has been donated to the It Gets Better Project, which uplifts, empowers and connects LGBTQ+ youth around the world.
With American Eagle’s support, It Gets Better Project has amplified stories of hope and encouragement all over the world. AE Pride merch was also sold in our international stores and supported It Gets Better in Mexico and Greece as well as Israeli Gay Youth in Israel.
Through the month of June, American Eagle hosted several customer-facing activations to celebrate Pride. On World Pride Day in NYC, we hosted an AE x Aerie co-branded panel discussion at our Union Square store. Guests included actor and #AerieReal Role Model Samira Wiley, actor Nico Tortorella, DJs Coco and Breezy, and AExME Council member Edith Cruz. The panel was also livestreamed on both brands’ social channels for all our customers around the world. For more info on how our associates celebrated pride and how we did our part to promote the LGBTQ+ community’s stories of hope, check out our AE blog, including a powerful message from Chad Kessler, AE Global Brand President.
We believe that inclusion and diversity starts from the inside out—and equality should be celebrated all year long. By giving our customers a platform beyond style and fashion, we are creating deeper, more meaningful conversations with each other. It’s about more than simply bringing together people who are different, it’s about celebrating what makes us REAL.