Glossy: How CCO Jennifer Foyle plans to repeat Aerie’s success at American Eagle

By Danny Parisi | Link to article

After more than 10 years at Aerie, Jennifer Foyle was promoted to chief creative officer at parent company AEO Inc. in September. Under her tenure, Aerie grew to be one of the shining lights of the company’s portfolio, growing revenues by more than 25% every year between 2015 and 2019. Now, Foyle said she’s applying the strategies she established at Aerie — focusing on the brand’s core DNA and keeping the product at the center of marketing — to the company at large.

Aerie’s revenue was about $310 million in 2015 but grew to more than $600 million by 2018. In 2020, revenue was nearly $1 billion and the company plans to double that in the next two years, making Aerie a $2 billion brand and inching it closer to the American Eagle brand which had $3.5 billion in revenue last year. In its most recent earnings call in late January, 14-year-old Aerie saw the largest growth — around 20% in sales — compared to the rest of the company. American Eagle is 44 years old.

At the time of her promotion in September, Jay Schottenstein, executive chairman and CEO of AEO Inc., said Foyle “has led Aerie to incredible success” and “brings passion, innovative thinking and an ability to infuse clear vision across product and marketing to create real connections with customers.”