How our customers help to amplify AEO’s charitable giving
Giving back at AEO also means empowering our customers to support the causes that are most important to them. In 2023, American Eagle and Aerie customers stepped up in a big way to help make a positive impact on their communities and the world!
Thanks in part to the incredible generosity of our customers, AEO, the AEO Foundation and the Aerie Real Foundation were able to contribute more than $8.9 million in monetary and merchandise donations toward charitable initiatives in 2023: a true testament to the world that there’s REAL power in the optimism of youth!
Last February, AE customers joined our support of the Legal Defense Fund’s efforts to protect voting rights and reform our criminal justice system through donations made in stores, combining to contribute close to $175,000 toward LDF’s fight for racial justice.
For Earth Day, AE and Aerie customers helped us make the world a greener place. In partnership with AEO’s Real Rewards loyalty program partnered with One Tree Planted to provide customers planet-positive encouragement to redeem their rewards, with AE and Aerie making a $1 donation to plant a tree for every customer who redeemed a reward.
In June, customers joined us to celebrate all things Pride in partnership with It Gets Better. Thanks in part to AE customer donations made during Pride Month 2023, grants of up to $10K each will be awarded to middle or high schools throughout the US, and fund projects that uplift, empower, and support the well-being of local LGBTQ+ students.
This holiday season, AE and its customers supported those in need with Delivering Good through a $50k donation and in-store donations at check-out. In addition to a $50k donation from the Aerie Real Foundation earlier in the year and a 100,000 bra donation to support the charity’s One Million Bras campaign, we raised more than $1.5 million for the charity in 2023. These important funds enabled Delivering Good to provide $7.8+ million in apparel and new products to young people in need across the country!
And those are only a few examples of how the power of partnership and connection with our customers bolstered AEO’s efforts to build a better world in 2023.