Congratulations to AEO Independent Director Deborah (Deb) Henretta on being named to the National Association of Corporate Directors (NACD) Directorship 100. The annual list recognizes the most influential directors and governance trailblazers who set the standard for excellence, integrity, and leadership — both in the boardroom and beyond.
Deb has been a Director of the company since 2019, serving on the Audit, Compensation, and Nominating, Governance and Corporate Social Responsibility Committees. We are proud to celebrate her expertise in global and international operations, brand building, marketing, philanthropic programs and government relations, and deeply appreciate her business leadership and commitment to advancing board education.
Deb and fellow honorees were formally honored at the 2025 NACD Directorship 100 Awards Gala at Cipriani in New York City on December 11, 2025. Each year, the Gala convenes the nation’s most distinguished directors and governance leaders for an evening of celebration, connection and recognition.
WWD: American Eagle Teams With Russell Athletic for Sport-inspired Collection
The collection runs the gamut from heavyweight fleece sets to stadium jackets and cardigans.
American Eagle is teaming with Russell Athletic for a sport-inspired collaboration.
The collection features premium 450 gsm (grams per square meter) fleece with a peached face, brushed interior and slight stretch. Many pieces were developed using vintage Russell references to stay true to original fits and construction, with such details as hidden phone pockets, recreated vintage hardware, matched drawcords, and a signature double-bar stripe.
The color palette, inspired by Russell’s roots in university sportswear, is bright and collegiate.
Among the pieces are heavyweight fleece sets, fleece Henley hoodie, heavy AE T-shirt and matching heavyweight jersey shorts, porthole mesh football jersey inspired by an archival Russell piece, and stadium jacket, cardigan and gym-ready accessories.
Retail prices range from $14.95 to $104.95.
Jennifer Foyle, president, executive creative director of American Eagle and Aerie, noted that over the years AE has done extensive work with individual athlete-founded brands and sportswear-inspired brands.
“Our most recent collaboration with Travis Kelce’s sportswear and lifestyle brand, Tru Kolors, was over a year in the making and demonstrates the success of merging sports culture with fashion,” said Foyle. “This new collaboration with Russell Athletic accelerates that — celebrating the heritage and quality of both our brands while leveraging a shared love of sports culture.”
Asked why she selected Russell Athletic as its partner, Foyle said, “I am most excited about the synergy in our brands’ values. Both AE and Russell have an incredible American heritage, commitment to quality, and a genuine connection to sports culture. When you combine Russell’s decades of influence with AE’s strength in fabrication, fit and youth culture, the result feels both nostalgic and new.”
She noted that Russell is the originator of the modern sweatshirt. “They’re a brand with real substance, real history, and real credibility in the worlds our customer cares about: sport, campus culture, and classic American style. Their archive gave us an opportunity to create something authentically rooted in the past, yet built for today’s quiet-comfort moment in fashion. Their iconic American sportswear is unmatched, and this partnership allows us to tap into that authentic nostalgia, while bringing it to Gen Z in a fresh, stylish way.”
For now, they’re only focused on this first collection. “But as with any partnership, we’ll let the customer response guide how it evolves from here,” she said.
When asked what Russell has that AE couldn’t do on its own, Foyle said, “This collaboration is all about harnessing the magic of what happens when two iconic, American brands come together to make something even stronger.”
The collection will be available in more than 500 American Eagle locations and online at ae.com.
As for what Russell got out of the partnership, Scott Daley, senior vice presidents of brands, Fruit of the Loom Inc. (which owns Russell Athletic), said, “Russell Athletic revolutionized athletic wear over a century ago with the invention of the sweatshirt — a tradition of innovation that now meets the future of fashion. The collaboration with American Eagle honors that rich history while bringing it forward for today’s generation.
“Every piece in this collection — sweats, Ts, outerwear, and accessories — draws inspiration from our authentic sports heritage and pairs it with American Eagle’s modern fashion sensibility. It’s a celebration of timeless design, comfort and craftsmanship, reimagined for a new generation of customers,” said Daley.
It’s been a busy fall and holiday season for American Eagle, which has raised its profile with pitchwomen ranging from Sydney Sweeney to Martha Stewart.
For the third quarter ended Nov. 1, American Eagle’s net income rose 6.7 percent to $91.34 million, up from $80 million in the year-ago period. Total revenue grew 6 percent in the third quarter to a record $1.36 billion, driven by a total comparable sales increase of 4 percent. At the American Eagle brand, comparable sales rose 1 percent, as reported.
WWD: American Eagle Outfitters Exceeds Q3 Expectations, Raises Outlook
Results were led by big gains at the Aerie and Offline brands and positively affected by lower costs offsetting higher markdowns and tariff impacts.
With sales momentum continuing, American Eagle Outfitters appears headed for a happy holiday season.
On Tuesday, AEO reported total revenue grew 6 percent in the third quarter to a record $1.36 billion, driven by a total comparable sales increase of 4 percent.
Comparable sales at the Aerie brand rose 11 percent. At the American Eagle brand, comparable sales rose 1 percent. AEO also operates the Offline by Aerie, Todd Snyder and Unsubscribed brands.
Net income rose 6.7 percent to $91.34 million, up from $80 million recorded in the year-ago period.
Gross profit of $552 million rose 5 percent from $527 million last year. The gross margin of 40.5 percent declined 40 basis points from last year. The net tariff impact was $20 million or 150 basis points to gross margin. Higher markdowns were largely offset by positive sales and lower costs, including favorability in freight.
With its sustained momentum, AEO raised its fourth-quarter operating income guidance to $155 million to $160 million on comp sales growth of 8 percent to 9 percent. Previous fourth-quarter guidance of operating income of $125 million to $130 million was based on comparable sales in the low single digits.
The results and the raised guidance motivated Wall Street to push AEO stock up almost 12 percent or over $2 to $23.31 in trading after the market closed Tuesday, reversing a small decline in the stock price earlier in the day.
“I’m extremely pleased with the significant trend change across our business reflecting decisive steps taken from merchandising to marketing to operations — all having a positive impact. Record third-quarter revenue was highlighted by Aerie’s double-digit comparable sales increase and positive growth at American Eagle, contributing to results that exceeded expectations,” commented Jay Schottenstein, executive chairman of the board and chief executive officer.
“Strong momentum has continued into the fourth quarter, including an excellent start to the holiday season,” Schottenstein added. “We delivered a record-breaking Thanksgiving weekend, led by an acceleration in demand across brands and channels and underscored by outstanding growth at Aerie and Offline. We are focused on finishing the season strong and sustaining our success into 2026 and beyond.”
AEO sparked controversy last summer with its ad campaign featuring Sydney Sweeney but the campaign proved to be a major hit with consumers, investors and on social media. Last month the brand named Martha Stewart as its newest face.
In other third-quarter results, total ending inventory increased 11 percent to $891 million with units up 8 percent, reflecting increasing demand, new store openings and improved in-stocks. The inventory cost increase includes the impact of tariffs.
Year-to-date, the company has completed $231 million in share repurchases, all of which occurred in the first half of the fiscal year. This quarter, the company returned $21 million to shareholders via its quarterly cash dividend of 12.5 cents per share, bringing year-to-date cash dividends to $64 million.
Capital expenditures totaled $70 million in the third quarter, bringing year-to-date spend to $202 million. The company continues to expect 2025 capital expenditures to be approximately $275 million.
AEO Inc. Reports Third Quarter Fiscal 2025 Results
AEO Inc. Reports Third Quarter Fiscal 2025 Results Exceeding Expectations; Raises Fourth Quarter Outlook
Total revenue increased 6% to a record $1.4 billion, driven by total comparable sales increase of 4% with positive results across brands
Aerie comps +11%, American Eagle comps +1%
Momentum continues — raises fourth quarter operating income guidance to $155 to $160 million on comp growth of 8% to 9%
December 2, 2025 – PITTSBURGH – (BUSINESS WIRE) – American Eagle Outfitters, Inc. (NYSE: AEO) today announced financial results for the third quarter ended November 1, 2025.
“I’m extremely pleased with the significant trend change across our business reflecting decisive steps taken from merchandising to marketing to operations—all having a positive impact. Record third quarter revenue was highlighted by Aerie’s double-digit comparable sales increase and positive growth at American Eagle, contributing to results that exceeded expectations,” commented Jay Schottenstein, Executive Chairman of the Board and Chief Executive Officer, AEO Inc.
“Strong momentum has continued into the fourth quarter, including an excellent start to the holiday season. We delivered a record-breaking Thanksgiving weekend, led by an acceleration in demand across brands and channels and underscored by outstanding growth at Aerie and Offline. We are focused on finishing the season strong and sustaining our success into 2026 and beyond,” he concluded.
Third Quarter 2025 Results:
Total net revenue of $1.36 billion increased 6% to last year. Total comparable sales increased 4%.
Gross profit of $552 million rose 5% from $527 million last year. The gross margin of 40.5% declined 40 basis points to last year.
The net tariff impact was $20 million or 150 basis points to gross margin. Higher markdowns were largely offset by positive sales and lower costs, including favorability in freight.
Buying, Occupancy and Warehousing (BOW) expenses leveraged 20 basis points due to positive sales.
Selling, general and administrative (SG&A) expense of $386 million increased 10% to a rate of 28.4%. The increase was driven by planned investments in advertising, partially offset by leverage in the balance of the expense base.
Operating profit was $113 million compared to $106 million, or $124 million on an adjusted basis, last year. Operating margin of 8.3% compared to 8.2%, or adjusted operating margin of 9.6%, last year.
Other income of $14 million included a $13 million unrealized gain on an investment previously disclosed.
Diluted earnings per share of $0.53 increased 29% to last year and adjusted diluted earnings per share increased 10%. Average diluted shares outstanding were 173 million.
Inventory
Total ending inventory increased 11% to $891 million with units up 8%, reflecting increasing demand, new store openings and improved in-stocks. The inventory cost increase includes the impact of tariffs.
Shareholder Returns
Year-to-date, the company has completed $231 million in share repurchases, all of which occurred in the first half of the fiscal year. This quarter, the company returned $21 million to shareholders via its quarterly cash dividend of $0.125 per share, bringing year-to-date cash dividends to $64 million.
Capital Expenditures
Capital expenditures totaled $70 million in the third quarter, bringing year-to-date spend to $202 million. The company continues to expect 2025 capital expenditures to be approximately $275 million.
Outlook
Based on stronger sales trends, the company is raising its fourth quarter operating income guidance to $155 to $160 million based on comparable sales in the range of positive 8% to 9% with similar growth for total revenue. Previous fourth quarter guidance of operating income of $125 to $130 million was based on comparable sales in the positive low single digits. For the year, adjusted operating income guidance rises to $303 to $308 million, with comparable sales in the low single digits from prior guidance of adjusted operating income of $255 to $265 million on flat comparable sales.
Fourth Quarter 2025
Fiscal 2025
Comparable Sales
Up 8% to 9%
Low Single Digits
Gross Margin
Down YoY
Down YoY
Net Tariff Impact
Approximately $50 million
Approximately $70 million
SG&A
Dollars up Low to Mid Single Digit
Dollars up Low to Mid Single Digit
Depreciation & Amortization
Approximately $56 million
Approximately $216 million
Operating Income
$155 to $160 million
$303 to $308 million*
Tax Rate
Approximately 28%
Approximately 27%
Weighted Average Share Count
Approximately 173 million
Approximately 174 million
* Excludes impairment and restructuring charges of $17 million recorded in the First Quarter 2025, as disclosed in the Company’s Form 10-Q filed on June 5, 2025.
Webcast and Supplemental Financial Information
Management will host a conference call today at 4:30 p.m. Eastern Time. To access the live webcast and audio replay, please click here. Additionally, a financial results presentation is posted in the Investor Relations section on AEO’s website,www.aeo-inc.com.
* * * *
About American Eagle Outfitters, Inc.
American Eagle Outfitters, Inc. (NYSE: AEO) is a leading global specialty retailer with a portfolio of beloved apparel brands including American Eagle, Aerie, OFFL/NE by Aerie, Todd Snyder and Unsubscribed. Rooted in optimism, inclusivity and authenticity, AEO’s brands empower every customer to celebrate their unique personal style by offering casual, comfortable, timeless outfitting and high-quality products that are made to last.
AEO Inc. operates stores in the United States, Canada and Mexico, with merchandise available in more than 30 countries through a global network of license partners. Additionally, the company operates a robust e-commerce business across its brands. For more information, visit aeo-inc.com.
Non-GAAP Measures
This press release includes operating income and diluted earnings per share presented on an adjusted or “non-GAAP” basis, which are non-GAAP financial measure. Non-GAAP financial measures are not based on any standardized methodology prescribed by U.S. generally accepted accounting principles (GAAP) and are not necessarily comparable to similar measures presented by other companies. Non-GAAP information is provided as a supplement to, not as a substitute for, or as superior to, measures of financial performance prepared in accordance with GAAP. We believe that this non-GAAP information is useful as an additional means for investors to evaluate our operating performance when reviewed in conjunction with our GAAP Consolidated Financial Statements and provides a higher degree of transparency. These amounts are not determined in accordance with GAAP and, therefore, should not be used exclusively in evaluating our business and operations. The table included in this release reconciles the GAAP financial measures to the non-GAAP financial measures discussed above for the 13 weeks ended November 2, 2024. The company is not able to provide a quantitative reconciliation of forward-looking adjusted operating income to the most directly comparable forward-looking GAAP financial measure because the Company is unable to provide a meaningful or accurate reconciliation or estimation of certain reconciling items without unreasonable effort, due to the inherent difficulty in forecasting and quantifying measures that are necessary for such reconciliation.
SAFE HARBOR STATEMENT UNDER THE PRIVATE SECURITIES LITIGATION REFORM ACT OF 1995
This release and related statements by management contain forward-looking statements (as such term is defined in the Private Securities Litigation Reform Act of 1995), which represent management’s expectations or beliefs concerning future events, including, without limitation, the results for fourth quarter and annual fiscal 2025. Words such as “outlook,” “estimate,” “project,” “plan,” “believe,” “expect,” “anticipate,” “intend,” “may,” “potential,” and similar expressions may identify forward-looking statements, although not all forward-looking statements contain these identifying words. All forward-looking statements made by the company are inherently uncertain because they are based on assumptions and expectations concerning future events and are subject to change based on many important factors, some of which may be beyond the company’s control. Except as may be required by applicable law, we undertake no obligation to publicly update or revise any forward-looking statements whether as a result of new information, future events or otherwise and even if experience or future changes make it clear that any projected results expressed or implied therein will not be realized. The following factors, in addition to the risks disclosed in Item 1A., Risk Factors, of our Annual Report on Form 10-K for the fiscal year ended February 1, 2025 and in any other filings that we may make with the Securities and Exchange Commission, in some cases have affected, and in the future could affect, the company’s financial performance and could cause actual results to differ materially from those expressed or implied in any of the forward-looking statements included in this release or otherwise made by management: the risk that the company’s operating, financial and capital plans may not be achieved; our inability to anticipate fluctuations in customer demand and respond to changing consumer preferences and fashion trends and to manage our inventory commensurately; the seasonality of our business; our inability to achieve planned store financial performance; our inability to react to raw material cost, labor and energy cost increases; our inability to gain market share in the face of declining shopping center traffic or attract customers to our stores; our inability to respond to changes in e-commerce and leverage omni-channel capabilities; our inability to execute on our key business priorities; our inability to expand internationally; difficulty with our international merchandise sourcing strategies; the impact that import tariffs and other trade restrictions imposed by the U.S., China or other countries have had, and may continue to have, on our product costs, as well as continued uncertainties with tariffs and other trade restrictions; the possibility that product costs may be affected by other foreign trade issues, such as currency exchange rate fluctuations, increasing prices for raw materials, supply chain issues, political instability or other reasons; challenges with information technology systems, including safeguarding against security breaches; changes to U.S. or other countries’ trade policies and tariff and import/export regulations, including, without limitation, uncertainty with respect to the U.S./China trade agreement; and global economic, public health, social, political and financial conditions, and the resulting impact on consumer confidence and consumer spending, as well as other changes in consumer discretionary spending habits, which could have a material adverse effect on our business, results of operations and liquidity.
The use of the “company,” “AEO,” “we,” “us,” and “our” in this release refers to American Eagle Outfitters, Inc.
Adweek: Aerie Rejects AI in Ads, Vowing to Stay ‘100% Real’
CMO Stacey McCormick says this continues the brand’s no-retouching pledge
Aerie is the latest brand to take a stand against AI in its advertising, pledging never to use the technology to create images of people or bodies in its campaigns.
Today, the clothing brand owned by American Eagle Outfitters launched ads across social media promising to remain “100% Aerie real.”
The pledge is a follow-up to the brand’s 2014 #AerieReal campaign, in which it vowed to stop retouching people and bodies in its campaigns. This promise now extends to generative AI, which has seen explosive growth across industries including advertising since the introduction of ChatGPT in November 2022.
Aerie will also require its partners and creators to make the same promise, chief marketing officer (CMO) Stacey McCormick told ADWEEK.
“For us it’s a no-brainer. For the past 10 years it’s been in everything we do,” McCormick said. “We started to get a sense of AI coming into retail and marketing, and as it becomes more prevalent, we wanted to put it out there and hopefully inspire others in the industry along the way.”
The commitment refers not only to how it represents people in ads but also to the fact that it relies on humans to make the work, McCormick added.
“We’re also noticing it affecting the craft itself, like the art of photography. Those things we want to protect in a big way and create those moments and experiences, whether in real life or a photo shoot,” she said. “Making sure people know that real people made this is just as important.”
Consumers want real
McCormick did not completely rule out the use of AI across the business, saying it was a helpful tool in behind-the-scenes work or to make processes more efficient.
“But it doesn’t have a place for us with generative AI modifying bodies. Nothing at that level will ever be used in our campaigns,” she said.
Aerie follows in the footsteps of Dove, which said last year that it would never use AI-generated imagery to represent “real bodies” in its advertising.
Over the past few years, numerous brands, from Coca-Cola to H&M to Heinz, have boasted about using generative AI to create advertising. However, some of those campaigns have been met with backlash from consumers who criticized the work for eroding human craft and connection.
Brands like Lego have since apologized for their use of generative AI in certain cases.
“We want to make sure we’re transparent and customers know this is what we stand for,” McCormick said. “Consumers expect real people modeling real products.”
The Wall Street Journal: ‘You Can’t Run From Fear’ American Eagle’s CEO on the Sydney Sweeney Uproar
Jay Schottenstein, company’s 71-year-old chief, has an uncanny ability to discern what young shoppers want.
American Eagle Outfitters’ chief executive had a message for staff when a Sydney Sweeney ad campaign blew up the internet: Hold tight.
He instructed executives to stay calm and directed employees not to comment on the ads. He put a small team in charge of monitoring social-media posts and hired a firm to poll customers. The company didn’t pull any of the ads.
A one-day pop-up for the AE x Tru Kolors by Travis Kelce line will be installed at Blip Coffee Roasters in Kansas City.
American Eagle Outfitters has partnered with a number of collaborators over the years, but its newly launched deal with Travis Kelce was head and shoulders above the rest.
At the end of last month, the retailer revealed that it had brought the NFL player — and fiancé of Taylor Swift — on board as creative director of AE x Tru Kolors by Travis Kelce, a limited-edition partnership with his Tru Kolors lifestyle brand.
When the menswear collection hit, it drove three times more sales in a single day than past collaborations did in a week, and it attracted 15 times more web traffic than core AE men’s products, according to Craig Brommers, chief marketing officer of American Eagle. Hero products such as the barn jacket drew 14,000 visits and topped the men’s web traffic, and multiple items sold out online.
“After over one year of strategic planning, AE x TK by Travis Kelce did not just launch in late August but completely dominated,” he said, adding that every one of the top 25 most viewed men’s styles in the first week after the launch were from this collection.
“We are in the heart of the holiday season now, and we’ve expanded beyond the initial drop with new rugby styles, fresh Ts, flannels, outerwear, and some incredible statement sweaters,” Brommers said. “We have also introduced denim into this delivery, taking what American Eagle does best, premium denim, and combining it with signature style cues from Travis and his team, in order to make the style unmistakably his. The result is this perfectly relaxed trouser, a fresh silhouette from the brand, and the perfect combination of our denim expertise mixed with Travis’ aesthetic.”
The second collection will debut on Wednesday, and fans in Kansas City will be able to shop it at a one-day-only pop-up on Saturday. The installation will be at Blip Coffee Roasters where customers will find exclusive merchandise, limited-edition giveaways and a live DJ.
Kelce is tight end for the Kansas City Chiefs who will be playing the Baltimore Ravens the next day.
Brommers said Kansas City was “the obvious choice” for the pop-up. “It’s home for Travis, and the city is woven into everything he represents. We wanted to celebrate the launch of the collaboration in a way that feels personal and important to him, with the community that loves him so much. Blip Coffee Roasters is already a beloved local hot spot, so transforming it into our community hub for the day felt authentic and right. We are creating this immersive experience where fans can discover the collection while blending fashion and fandom to showcase what our two brands do best.”
This is not the first local activation American Eagle has done. In both Austin and Nashville, the company installed successful denim pop-ups to market its jeans. “We have learned that hyper-local, immersive activations allow us to create genuine connections with our consumers, giving us direct touchpoints with people that you cannot replicate online,” Brommers said. “As we move through fall and into the holiday season, and looking ahead to next year, you’ll see American Eagle continuing to show up authentically in the spaces our customers already love — whether that’s sports, entertainment or music. It’s all about meeting Gen Z where they naturally spend their time, creating moments that feel unexpected and genuinely fun. That’s how we stay relevant and build lasting relationships with our community.”
AEO Inc. Reports Second Quarter Fiscal 2025 Results
Second quarter operating income of $103 million increased 2% on revenue of $1.28 billion, exceeding expectations
Year-to-date share repurchases total $231 million, reducing shares by 20 million, or approximately 10% of outstanding diluted shares
Provides full year operating income guidance of $255 to $265 million
September 3, 2025 – PITTSBURGH – (BUSINESS WIRE) – American Eagle Outfitters, Inc. (NYSE: AEO) today announced financial results for the second quarter ended August 2, 2025.
“We were pleased to see an improvement in the business during the second quarter driven by higher demand, lower promotions and well-managed expenses, all of which exceeded our expectations,” said Jay Schottenstein, Executive Chairman of the Board and Chief Executive Officer, AEO Inc. “The actions we have taken to better align inventory and strengthen execution laid the groundwork for our results this quarter. Highlighted by Aerie’s top-line increase and better sell-throughs overall, we achieved our second highest enterprise revenues ever recorded for the second quarter.
“The fall season is off to a positive start. Fueled by stronger product offerings and the success of recent marketing campaigns with Sydney Sweeney and Travis Kelce, we have seen an uptick in customer awareness, engagement and comparable sales. We look forward to building on our progress and the continued strength of our iconic brands to drive higher profitability, long-term growth and shareholder value,” he concluded.
Second Quarter 2025 Results:
Total net revenue of $1.28 billion was down 1% to last year. Total comparable sales decreased 1%.
Buying, Occupancy and Warehousing (BOW) expenses were flat to last year, deleveraging 20 basis points.
Selling, general and administrative expense of $342 million decreased 1% and was in-line with last year as a percentage of sales. Lower compensation costs due to recent expense restructuring were partially offset by investments in advertising.
Operating profit was $103 million, an increase of 2% to last year. Operating margin of 8.0% expanded 20 basis points to last year.
Diluted earnings per share was $0.45, up 15% to last year. Average diluted shares outstanding were 172 million.
Inventory
Total ending inventory increased 8% to $718 million with units up 3%. The inventory cost increase largely reflected the impact of tariffs.
Shareholder Returns
During the second quarter, the company completed its $200 million accelerated share repurchase agreement (ASR), which in aggregate equated to the repurchase of approximately 18 million shares. Year-to-date, the company has completed $231 million in share repurchases, reducing shares by 20 million, roughly 10% of outstanding diluted shares.
The company also paid $21 million via its quarterly cash dividend of $0.125 per share, bringing year-to-date cash dividends to $43 million.
Capital Expenditures
Capital expenditures totaled $71 million in the second quarter, bringing year-to-date spend to $133 million. The company continues to expect 2025 capital expenditures to be approximately $275 million.
Outlook
The following outlook includes estimated tariffs based on the latest trade policies.
Third Quarter 2025
Fourth Quarter 2025
Fiscal 2025
Comparable Sales
Up Low Single Digit
Up Low Single Digit
Approximately Flat
Gross Margin
Down YoY
Down YoY
Down YoY
SG&A
Dollars Up High Single Digit
Dollars Flat to Down Slight YoY
Dollars Up YoY
D&A
Approximately $54 million
Approximately $56 million
Approximately $217 million
Operating Income
$95 to $100 million
$125 to $130 million
$255 to $265 million on an adjusted basis*
Tax Rate
Approximately 25%
Approximately 25%
Approximately 25%
Weighted Average Share Count
Approximately 172 million
Approximately 172 million
Approximately 174 million
* Excludes impairment and restructuring charges of $17 million recorded in the First Quarter 2025, as disclosed in the Company’s Form 10-Q filed on June 5, 2025.
Webcast and Supplemental Financial Information
Management will host a conference call today at 4:30 p.m. Eastern Time. To access the live webcast and audio replay, please click here. Additionally, a financial results presentation is posted in the Investor Relations section on AEO’s website,www.aeo-inc.com.
* * * *
About American Eagle Outfitters, Inc.
American Eagle Outfitters, Inc. (NYSE: AEO) is a leading global specialty retailer with a portfolio of beloved apparel brands including American Eagle, Aerie, OFFL/NE by Aerie, Todd Snyder and Unsubscribed. Rooted in optimism, inclusivity and authenticity, AEO’s brands empower every customer to celebrate their unique personal style by offering casual, comfortable, timeless outfitting and high-quality products that are made to last.
AEO Inc. operates stores in the United States, Canada and Mexico, with merchandise available in more than 30 countries through a global network of license partners. Additionally, the company operates a robust e-commerce business across its brands. For more information, visit aeo-inc.com.
Forward-Looking Non-GAAP Measures
Our outlook includes operating income presented on an adjusted or “non-GAAP” basis, which is a non-GAAP financial measure. Non-GAAP financial measures are not based on any standardized methodology prescribed by U.S. generally accepted accounting principles (GAAP) and are not necessarily comparable to similar measures presented by other companies. The company is not able to provide a quantitative reconciliation of forward-looking adjusted operating income to the most directly comparable forward-looking GAAP financial measure because the Company is unable to provide a meaningful or accurate reconciliation or estimation of certain reconciling items without unreasonable effort, due to the inherent difficulty in forecasting and quantifying measures that are necessary for such reconciliation.
SAFE HARBOR STATEMENT UNDER THE PRIVATE SECURITIES LITIGATION REFORM ACT OF 1995
This release and related statements by management contain forward-looking statements (as such term is defined in the Private Securities Litigation Reform Act of 1995), which represent management’s expectations or beliefs concerning future events, including, without limitation, the results for third and fourth quarters and annual fiscal 2025. Words such as “outlook,” “estimate,” “project,” “plan,” “believe,” “expect,” “anticipate,” “intend,” “may,” “potential,” and similar expressions may identify forward-looking statements, although not all forward-looking statements contain these identifying words. All forward-looking statements made by the company are inherently uncertain because they are based on assumptions and expectations concerning future events and are subject to change based on many important factors, some of which may be beyond the company’s control. Except as may be required by applicable law, we undertake no obligation to publicly update or revise any forward-looking statements whether as a result of new information, future events or otherwise and even if experience or future changes make it clear that any projected results expressed or implied therein will not be realized. The following factors, in addition to the risks disclosed in Item 1A., Risk Factors, of our Annual Report on Form 10-K for the fiscal year ended February 1, 2025 and in any other filings that we may make with the Securities and Exchange Commission, in some cases have affected, and in the future could affect, the company’s financial performance and could cause actual results to differ materially from those expressed or implied in any of the forward-looking statements included in this release or otherwise made by management: the risk that the company’s operating, financial and capital plans may not be achieved; our inability to anticipate fluctuations in customer demand and respond to changing consumer preferences and fashion trends and to manage our inventory commensurately; the seasonality of our business; our inability to achieve planned store financial performance; our inability to react to raw material cost, labor and energy cost increases; our inability to gain market share in the face of declining shopping center traffic or attract customers to our stores; our inability to respond to changes in e-commerce and leverage omni-channel capabilities; our inability to execute on our key business priorities; our inability to expand internationally; difficulty with our international merchandise sourcing strategies; the impact that import tariffs and other trade restrictions imposed by the U.S., China or other countries have had, and may continue to have, on our product costs, as well as continued uncertainties with tariffs and other trade restrictions; the possibility that product costs may be affected by other foreign trade issues, such as currency exchange rate fluctuations, increasing prices for raw materials, supply chain issues, political instability or other reasons; challenges with information technology systems, including safeguarding against security breaches; changes to U.S. or other countries’ trade policies and tariff and import/export regulations, including, without limitation, uncertainty with respect to the U.S./China trade agreement; and global economic, public health, social, political and financial conditions, and the resulting impact on consumer confidence and consumer spending, as well as other changes in consumer discretionary spending habits, which could have a material adverse effect on our business, results of operations and liquidity.
The use of the “company,” “AEO,” “we,” “us,” and “our” in this release refers to American Eagle Outfitters, Inc.
WWD: Travis Kelce Teams With American Eagle on Co-branded Collection
The newly engaged NFL star served as creative director of the AE x Tru Kolors by Travis Kelce.
Between Tuesday’s blockbuster reveal of his engagement to Taylor Swift, his popular podcast with his brother, and his storied NFL career with the Kansas City Chiefs, Travis Kelce has become a household name. Now the athlete and entrepreneur can add creative director to his résumé.
Kelce revealed Wednesday that he is partnering with American Eagle Outfitters on a special limited-edition collaboration between the retailer and the athlete’s Tru Kolors sports and lifestyle brand. Called AE x Tru Kolors by Travis Kelce, the collection blends fashion, sports and culture.
“I’ve had to keep my excitement about this collab under wraps for nearly a year,” Kelce said. “It was an awesome opportunity to team up with an established brand where both sides were excited to truly collaborate on every decision in the design and creative process that brought the ‘AE x TK’ collection to life. I started Tru Kolors in 2019 on the foundation of showing up authentically and having fun with style, and we wanted this collab to reflect that same energy. I want everyone to feel like there is something for them in the collection, something they can feel good in and make their own. I’m excited for it to finally be out in the world.”
Kelce was intimately involved in the creation of the collection to ensure it lived up to his philosophy of “live to play.” He worked on not only the designs, but the color palette, silhouettes and graphics.
The timing of the AE x Tru Kolors announcement was opportune for the retailer, coming one day after Kelce revealed his engagement to Swift. As widely reported, the couple revealed the news in joint Instagram posts Tuesday that after two years of dating, the athlete had officially popped the question.
The photos showed Kelce on bended knee under a vine arch with white, pink and red flowers in a garden proposing to Swift, who wore a Polo Ralph Lauren striped dress with a ruched bodice, paired with strappy brown block heels by Louis Vuitton and a diamond Cartier watch. He wore a tight black V-neck T-shirt and white shorts. The 8-carat, vintage-inspired ring was estimated to be worth more than $500,000.
“American Eagle and Travis Kelce were destined to collaborate,” said Jennifer Foyle, president and executive creative director of American Eagle. “An iconic brand teaming up with one of the greatest athletes of our generation — that’s what I call a win. AE and Tru Kolors are rooted in optimism, self-expression and confidence — and we share a passion for empowering everyone to feel like their true self when wearing our products. Travis’ infectious energy and dedication to every aspect of the collaboration brought a refreshing spirit to the team, inspiring us to explore bespoke fabrics and fits to showcase this collection through his distinct style and perspective.”
The collection will have two drops: Wednesday and Sept. 24, and will feature more than 90 pieces including heavyweight, vintage-inspired Ts; reimagined varsity jackets; cricket sweaters; rugby polos; utility cargos; cashmere sets, and soft chenille pieces. AE x Tru Kolors will retail for between $14.95 and $179.99 and offer “an elevated take on everyday essentials,” according to the companies.
Travis Kelce with his hand-selected team of athletes and friends in the new collection.
To promote the collection, Kelce tapped friends and fellow athletes to be featured in the campaign including rising tennis star Anna Frey; basketball guard Azzi Fudd; quarterback Drew Allar; top basketball prospect Kiyan Anthony; the country’s top-ranked wide receiver recruit Jeremiah Smith, and gold medal gymnast Suni Lee.
Lee said, “I was honored by the opportunity to be a part of this collection launch with Travis Kelce and American Eagle. Confidence and comfort are huge for me, and this line and every item from the T-shirts to the sweaters really delivers on both. Working on the campaign alongside Travis and this incredible group of other athletes was inspiring and gave me the chance to step into something completely different from what I usually do. I’m really proud of what we created together and so excited for everyone to style it in their own ways.”
The campaign will be featured across all social platforms as well as in out-of-home locations in Kansas City and will also be on The Ringer, an NFL news podcast, as well as in television ads.
Craig Brommers, chief marketing officer at American Eagle, said the company first connected with Kelce in June 2024 and “there was an instant synergy between our brands. Tru Kolors is designed to reflect his curated and independent-minded fashion sense. Our first meeting came on the heels of AE’s campaign, Live Your Life, and while prepping for the meeting we noticed Travis had previously posted a caption on his Instagram that had the copy ‘live your life’ — and we knew it was meant to be.”
Brommers said Kelce has “this infectious energy where he truly lives his life to the fullest. He says his ‘cup is always overflowing,’ and he lives to play, all traits that embody the optimism of our AE customer. From the start, it was clear we shared a passion for style — and more importantly, a belief in the power of fashion to connect with people.”
Brommers said that at American Eagle, “we know sports is a passion that has universal appeal — from Gen Z to Millennials and beyond. Travis Kelce himself shares this universal appeal. Our previous partnerships — from Coco Gauff to Trevor Lawrence, along with our early embrace of NIL talent like Jared McCain and Livvy Dunne — help us to authentically show up in sports where we know our customer is spending their time.
“Beyond being an incredible athlete,” Brommers continued, “Travis is truly a generational talent whose confidence, optimism and authentic bond with his community set him apart. He embodies the values of self-expression and positivity that are at the heart of AE, and are fundamental to his brand Tru Kolors.”
Brommers said Kelce embraced his role of creative director of the collection and “guided the entire process,” providing input on everything from fabric and color to silhouette. “He attended design meetings in person at our New York design office and gave feedback on fits: personally trying on every single piece in the collection. Travis also brought insights from his own brand, Tru Kolors, which pushed us to think in new ways, and it was that level of collaboration that elevated the entire project.”
Brommers also said that the hand-selected athletes who will appear in the campaign “feels fresh, authentic and distinct to their own personal style.”
By partnering with Kelce, Brommers expects to bring a new customer into the American Eagle fold. “We know that Travis and his brand Tru Kolors have a massive audience. Of course, he’s known first and foremost for his talent on the field, but his influence is universal. By including additional NIL athletes, we also have the opportunity to connect with fans of other sports who may have an even larger proportion of Gen Z fans.”
Brommers said American Eagle is planning a “substantial media campaign reflective of where our customers spend their time. With the addition of highly relevant sports content featuring a group of amazing athletes we are also showing up in new ad placements, such as the Ringer Podcast Network. Testing and leaning into new platforms allows us to discover new customers and ways to engage with our audience.”
However, that didn’t dissuade American Eagle from embracing this new celebrity partnership.
“We all know the power of celebrity and influencers and that our customers look to them for style advice and how they integrate AE into their everyday wardrobe,” Brommers said. “Leveraging celebrity partnerships that align with our customers’ passion points, style, music, gaming, pop culture and sports is not a new strategy for American Eagle.”
Past examples include Jenna Ortega, Role Model, Katseye, MXTOON, Addison Rae, Michael Evans Behling and the casts of “The Summer I Turned Pretty” and “Outer Banks,” as well as Sweeney.
“We recognize talent early and bring in true fans of our brand to ensure our collaborations are authentic,” he said. “We partner with people who share our values and are the right mix of aspirational and inspirational.”
Going forward, Brommers didn’t say whether the relationship with Kelce will continue, opting instead to focus on Wednesday’s launch. “We are hyper-focused on this collection and the two drops we’ve created together,” he said. “The tagline for the campaign is ‘Live to Play’ and that really is what we did throughout this entire process. We are excited to celebrate what we’ve designed together and share this year-in-the-making collaboration with our customers.”
Kelce is no stranger to endorsements. In addition to this collaboration, he’s worked with a wide range of companies including Nike, Bud Light, Pfizer, State Farm, Campbell Soup, Experian, General Mills, Subway, Pepsi and Lowe’s.
People: Travis Kelce Isn’t Just Wearing the Fits—Now He’s Designing Them. Inside His ‘Feel Good’ Line for American Eagle
Travis Kelce’s Brand Tru Kolors has teamed with American Eagle on a limited-edition clothing collaboration and athlete-filled campaign inspiring customers to ‘Live to Play’
The Kansas City Chiefs tight end, 35, is teaming up with American Eagle for a limited-edition product collaboration through his sportswear and lifestyle brand Tru Kolors. “More than a year in the making, AE x Tru Kolors by Travis Kelce merges fashion, sports and culture,” the brand shares with PEOPLE.
“I’ve had to keep my excitement about this collab under wraps for nearly a year. It was an awesome opportunity to team up with an established brand where both sides were excited to truly collaborate on every decision in the design and creative process that brought the ‘AE x TK’ collection to life,” Kelce says via press release.
He continues, “I started Tru Kolors in 2019 on the foundation of showing up authentically and having fun with style, and we wanted this collab to reflect that same energy. I want everyone to feel like there is something for them in the collection, something they can feel good in and make their own. I’m excited for it to finally be out in the world.”
The news of the collaboration comes one day after Kelce announced his engagement to Taylor Swift in an Internet-breaking, joint Instagram post. “Your English teacher and your gym teacher are getting married 🧨,” the couple wrote in the caption.
To embody the campaign’s “live to play” mindset, Kelce tapped friends and fellow athletes, including rising tennis star Anna Frey, elite basketball guard Azzi Fudd, quarterback Drew Allar, the nation’s No. 1 wide receiver recruit Jeremiah Smith, top basketball prospect Kiyan Anthony and gold medalist and world-class gymnast Suni Lee.
“Teaming up with Travis Kelce and American Eagle has been such an amazing experience!” Anthony shares in the press release. “I’ve been a fan of the AE brand for years, and even though we play different sports, I’ve always admired how Travis stays true to himself both on and off the field.
He adds, “When Travis reached out about the campaign, I was super hyped. Getting to work alongside such an incredible group of athletes has been an honor. I love fashion and have a real desire to build in the space, so it was surreal to be part of a campaign like this, especially one that’s meant to support confidence and creativity.”
The collection launches in two drops — on Aug. 27 and Sept. 24 — and features more than 90 pieces priced between $14.95 and $179.95. Pieces include heavyweight, vintage-inspired tees, cricket sweaters, rugby polos and utility cargos, reimagined varsity jackets, soft chenille pieces and cashmere sets and Bespoke Graphics reflective of the world of AE x Tru Kolors by Travis Kelce.
Jennifer Foyle, president and executive creative director of American Eagle Outfitters, says that American Eagle and Kelce were “destined to collaborate.”
“An iconic brand teaming up with one of the greatest athletes of our generation — that’s what I call a win,” Foyle says. “AE and Tru Kolors are rooted in optimism, self expression and confidence — and we share a passion for empowering everyone to feel like their true self when wearing our products. Travis’ infectious energy and dedication to every aspect of the collaboration brought a refreshing spirit to the team, inspiring us to explore bespoke fabrics and fits to showcase this collection through his distinct style and perspective.”
Kelce’s new collection and campaign comes one month after American Eagle ambassador Sydney Sweeney‘s much talked about ad for the retailer, which sparked debate for its tagline “Sydney Sweeney Has Great Jeans.” The brand stood by the messaging behind the campaign spot, addressing the social media discourse with the following statement: “‘Sydney Sweeney Has Great Jeans’ is and always was about the jeans. Her jeans. Her story. We’ll continue to celebrate how everyone wears their AE jeans with confidence, their way. Great jeans look good on everyone.”
Kelce has cemented his status as the NFL’s resident fashion hype beast, known for turning his game-day tunnel walk outfits into runway moments. He loves labels, prints and bold colors, and doesn’t shy away from a fashion risk. His latest collaboration with American Eagle allows him to bring a touch of that bold personal style to the masses.
Now we can’t wait for his fiancée Taylor Swift to be repping the brand in the stands at Arrowhead Stadium this season.
