American Eagle and Tru Kolors by Travis Kelce Debut Limited-Edition Collaboration

Athletes Anna Frey, Azzi Fudd, Drew Allar, Jeremiah Smith, Kiyan Anthony and Suni Lee join Creative Director, Travis Kelce in the campaign to inspire customers to ‘Live to Play’

August 27, 2025 – New York, NY – American Eagle Outfitters, Inc. (NYSE: AEO) today announced the American Eagle brand’s launch of AE x Tru Kolors by Travis Kelce, a limited-edition product collaboration with Tru Kolors—Kelce’s sportswear and lifestyle brand built on connection and self-expression. More than a year in the making, AE x Tru Kolors by Travis Kelce merges fashion, sports and culture—pairing the #1 jeans brand for Gen Z with one of the most recognizable faces in football and entertainment. 

“I’ve had to keep my excitement about this collab under wraps for nearly a year. It was an awesome opportunity to team up with an established brand where both sides were excited to truly collaborate on every decision in the design and creative process that brought the ‘AE x TK’ collection to life,” said Travis Kelce. “I started Tru Kolors in 2019 on the foundation of showing up authentically and having fun with style, and we wanted this collab to reflect that same energy. I want everyone to feel like there is something for them in the collection, something they can feel good in and make their own. I’m excited for it to finally be out in the world.”

As Creative Director, Kelce and his team were involved in every step of the process alongside the AE team. Reflecting the way he lives–full of intention and true to his core philosophy of “live to play,” Kelce took a hands-on approach from design inspiration to fabric, color palette, sample selection, silhouette refinement and graphic creation. Every detail and product in this collection underscores AE and Kelce’s shared passion for creating pieces that exude confidence while feeling personal, purposeful and versatile.

“American Eagle and Travis Kelce were destined to collaborate. An iconic brand teaming up with one of the greatest athletes of our generation – that’s what I call a win,” said Jennifer Foyle, President and Executive Creative Director – American Eagle Outfitters. “AE and Tru Kolors are rooted in optimism, self expression and confidence–and we share a passion for empowering everyone to feel like their true self when wearing our products. Travis’ infectious energy and dedication to every aspect of the collaboration brought a refreshing spirit to the team, inspiring us to explore bespoke fabrics and fits to showcase this collection through his distinct style and perspective.” 

Admired for inspiring others through their ability to dream and live life to play, Kelce tapped friends and fellow athletes, including rising tennis star Anna Frey, elite basketball guard Azzi Fudd, quarterback Drew Allar,  the nation’s No. 1 wide receiver recruit Jeremiah Smith,  top basketball prospect Kiyan Anthony, and gold medalist and world-class gymnast Suni Lee, to star in the campaign. They each bring their true selves to everything they do and embody the “live to play” mindset. 

Collection Highlights

Launching in two drops on August 27 and September 24, the collection features more than 90 pieces priced between $14.95 and $179.95. Products evoke Travis’ unique style, delivering an elevated take on everyday essentials and transforming classic silhouettes into bold statements of confidence and individuality. Favorites include:

  • Heavyweight, vintage-inspired tees
  • Reimagined varsity jackets, cricket sweaters, rugby polos and utility cargos
  • Soft chenille pieces and cashmere sets
  • Bespoke Graphics reflective of the world of AE x Tru Kolors by Travis Kelce 

The AE x Tru Kolors by Travis Kelce campaign will debut to consumers across the globe through an impressive rollout of high impact placements across all social platforms, OOH including the Chiefs hometown of Kansas City, a partnership with top NFL news podcast, The Ringer, extensive cTV ads featuring the campaign and takeovers within fantasy sports content. 

About American Eagle

Since 1977, American Eagle has offered an assortment of specialty apparel and accessories for everyone that enables self-expression and empowers our customers to celebrate their individuality. Through the brand platform Live Your Life, AE encourages today’s digital generation to enjoy the world around them through optimism, culture and connection with themselves and others, all while wearing the clothes that make them most confident. The brand has broadened its leadership in jeans by producing innovative fabric with options for all styles and fits for all. Visit www.ae.com to find your perfect pair of #AEJeans.

About American Eagle Outfitters, Inc.

American Eagle Outfitters, Inc. (NYSE: AEO) is a leading global specialty retailer with a portfolio of beloved apparel brands including American Eagle, Aerie, OFFL/NE by Aerie, Todd Snyder and Unsubscribed. Rooted in optimism, inclusivity and authenticity, AEO’s brands empower every customer to celebrate their unique personal style by offering casual, comfortable, timeless outfitting and high-quality products that are made to last.

AEO Inc. operates stores in the United States, Canada and Mexico, with merchandise available in more than 30 countries through a global network of license partners. Additionally, the company operates a robust e-commerce business across its brands. For more information, visit aeo-inc.com.

AEO Steven A. Davis Scholarship for Social Justice Graduate Spotlight: Lindsey

Join us as we catch up with Steven A. Davis Scholarship recipients post-graduation to hear what they’ve been up to, what’s next and how the scholarship has impacted their education and career journey.

Meet Lindsey – a passionate member of the Ottawa community and a recipient of the AEO Steven A. Davis Scholarship for Social Justice. Lindsey is a Canadian-born Haitian who studied Global and International Studies Student at Carleton University. She is interested in humanitarianism and social justice initiatives, dedicating her studies and post-graduate career to global law and diplomacy efforts.

The Road to Global Studies
Lindsey’s initial interest was in the health sector, specializing in the field during high school through a pediatric palliative care program where she volunteered for five years.

“I was fortunate to do a pediatric palliative care hospice placement,” Lindsey notes. “It was a really vulnerable place to be in, but also very beautiful because at the end of the day, despite their sickness, they’re children above all.”

While she loved working with kids, she eventually realized healthcare wasn’t the right path for her. The experience did, however, help strengthen her passion for people and working with youth. When expanding her educational experience Lindsey often thought – “How can I be the change I seek in the world and what can I do as a global citizen?”

Ultimately, it was Lindsey’s international service work in the Sugar Mill community of the Dominican Republic that solidified her decision to pursue diplomacy and introduced her to Carleton University.

Located in Ottawa, Carleton was her ideal university choice due to the presence of embassies in the nation’s capital. She jumped into the Global Studies program, which she was recommended for and enjoyed, particularly for its focus on international affairs and policy. Of the 18+ specializations, she chose global law and social justice.

As part of her degree, she completed the International Experience Requirement (IER) through the United Nations Association in Canada (UNAC), where she learned about foreign affairs.

“My experience at the United Nations Association of Canada (UNAC) not only led me to learning about foreign issues or foreign affairs, but actually applying them. I think that was a really great aspect of my degree.”

This was a formative experience during her undergraduate education. She is fluent in French, Haitian Creole, English and has traveled to Haiti twice, gaining a deeper understanding of her family’s roots.

Life After Graduation
“I’m very fortunate to work for the federal government of Canada – the goal is to advance my career in government, specifically foreign service.”

Lindsey started a new role in July 2024 as an Administrative Officer on the Strategic Operations Team within the Public Affairs and Culture Sector of Correctional Services in Canada. This is a highly competitive position and gives her the opportunity to network in the government sector. Her work includes community projects on anti-racism programs and restorative justice. She is also considering a master’s degree to further her career in diplomacy.

“I feel very fortunate that I can focus on career development thanks to AEO and the Steven A. Davis Scholarship for Social Justice.”

Maintaining Mental Health and Finding Fun
Mental health through her busy work schedule and tough course load was always a priority for Lindsey. To build resilience, she learned that the path isn’t always linear, and it’s important to be kind to yourself.

“It’s okay to take time, especially when it comes to education. It doesn’t have to be linear: it doesn’t have to be in a 4-year or 3-year timeline.”

Lindsey credits leaning on family and friends and taking walks to help decompress, clear her mind and strengthen her mental health resilience. She loves board games, movies, traveling and spending time with her two nephews and one niece.

AEO Experience
Lindsey’s journey with American Eagle began two years ago when she stopped by her local store (shoutout store 928!) to buy a belt. Impressed by the friendly experience she always had as a guest, she told one of the ambassadors working how great of a job they were doing – and soon after was approached by the Store Team Leader asking if she’d like to apply. The rest, Lindsey notes, is history.

Receiving the scholarship from AEO, she says, was life-changing. Not only did it provide her with needed financial support, but reading about other associate recipients also inspired her to continue giving back to her community.

“The scholarship changed my life for the better. I feel like for one, it financially boosted me in the sense that I didn’t have to worry about debt. Two, networking – I got the chance to see other scholars and read their bios – just seeing other AEO associates doing wonderful work was very inspirational. And three, if I can give back, it’s really important. When people see that I got a scholarship from AEO, I’m always proud to share, ‘Don’t be afraid, put your name out there,’ so it gave me the opportunity to be a mentor in a way.”

WWD: American Eagle Bets Big on Sydney Sweeney to Rev Up Fall Denim Sales

By: Lisa Lockwood | Link to article

The actress will appear on the Exosphere of Sphere in Las Vegas, 3D billboards and in all print, video and digital content.

American Eagle Outfitters is betting big on a major fall campaign featuring actress Sydney Sweeney to reinvigorate the company’s denim sales.

“I think this is potentially one of the biggest gets in American Eagle history,” said Craig Brommers, chief marketing officer, in an interview. “Sydney Sweeney is the ‘It’ girl of the moment, and she is helping us create the ‘It’ jeans campaign of the season. Sydney really encapsulates American Eagle. She is the girl who can play the red carpet but she’s also the girl next door, and that duality really defines Gen Z and Millennials,” he said.

During the ad campaign shoot in Los Angeles, Brommers said he was impressed with Sweeney’s comfort and ease on the set and that “she legitimately loves our jeans.” He witnessed how comfortable she was in her own skin, and “I think she just has this magnetism that everyone, women and men, are drawn to.”

The 27-year-old Sweeney rose to fame for her role in HBO’s “Euphoria,” and was featured in the first season of “The White Lotus,” among other roles.

“The campaign is definitely going to push buttons and have fun, and probably be a little more sensual than we’ve been in recent years — with this underlying optimism and humor that only Sydney Sweeney can bring,” said Brommers.

Sydney Sweeney stars in American Eagle’s latest campaign.

Sweeney will be the face of the print campaign and appear in all video content. A major part of the campaign, titled “Sydney Sweeney Has Great Jeans,” will be a 3D billboard in Times Square. “It is going to be so eye-catching. I mean, think about the ‘It’ girl of the moment reaching down into Times Square, pointing to people in Times Square, showing off her jeans in Times Square in a 3D billboard. It’s really going to stop people,” he said. The billboard is 20 stories high.

“There is something so effortless about American Eagle — it’s the perfect balance of being put-together but still feeling like yourself,” said Sweeney in a statement. “Their commitment to creating pieces that make you feel confident and comfortable in your own skin is something that resonates with me. It’s rare to find a brand that grows with you, the way American Eagle has for generations. They have literally been there with me through every version of myself.”

In addition to AE’s Times Square flagship, the brand has a big retail presence in SoHo and the Upper East Side in New York. “The Times Square flagship is our number-one money-making store in the entire fleet,” said Brommers. American Eagle has about 800 stores throughout the U.S.

“This fall season, American Eagle is celebrating what makes our brand iconic — trendsetting denim that leads, never follows,” said Jennifer Foyle, president and executive creative director of AE & Aerie. “Innovative fits and endless versatility reflect how our community wears their denim: mixed, matched, layered and lived in. With Sydney Sweeney front and center, she brings the allure, and we add the flawless wardrobe for the winning combo of ease, attitude and a little mischief.”

American Eagle is also partnering with Snapchat, which is the number-one way that Gen Z communicates with one another, said Brommers. The brand will create sponsored Snap Stories, that will allow Sweeney to directly message users. “We have come up with something extremely clever where Sydney is going to be directly messaging users in that Snapchat Stories section. We’re also going to be doing our first paid campaign within BeReal, where you snap a video in what you’re doing in the moment. We’re putting Sydney front and center throughout the reel,” said Brommers.

Sweeney is also going to be helping American Eagle launch a broadcast channel on Instagram. It shows up in one’s Instagram feed, and Sweeney will be talking denim directly to the app’s users.

In addition, American Eagle will have a weeklong first-time presence on the Exosphere of Sphere in Las Vegas. “Sphere advertising has become so viral in forms like TikTok and Instagram that we really think it’s going to catch on everywhere to see her and to see this really impactful creative on the Sphere…,” he said.

Sydney Sweeney stars in American Eagle’s latest campaign.

For back-to-school they are putting Sweeney in some men’s jeans and will put her image on the men’s side of the store as well as the women’s. Her image will be featured in the windows of all 800 American Eagle stores.

While Brommers declined to reveal how much they are paying Sweeney, he said, “We never release that, but I’m very happy to say it’s one of our biggest talent partnerships ever.” Brommers said they have Sweeney exclusively for their category.

Brommers noted that American Eagle hired Molly Dickson, Sweeney’s longtime stylist, to style Sweeney in American Eagle denim essentials. In addition, Dickson will be giving denim styling tips throughout the season. “It’s the first time we’ve worked with a stylist of this caliber that will help with credibility and certainly fashion credibility, and certainly celebrity credibility,” he said.

American Eagle will also do an AR try-on in Snapchat. “Who doesn’t want to be in Sydney’s jeans? And so we’ve created this augmented reality try-on that people will be able to wear Sydney’s jeans inside of Snapchat as well.” The campaign’s tag line “Sydney Sweeney has great jeans” and “Get inside Sydney Sweeney’s jeans” is “a play on words,” said Brommers. “There’s clever humor used throughout the campaign. Sydney was all in on it,” said Brommers.

Asked about his prognosis for back to school, he said, “We’re excited. Listen, kids are going to be going back to school. People are going to be excited to buy their fall wardrobes. I know the world is a little funky right now, but everyone feels better in a great pair of jeans. And I think that’s going to be the spirit of this campaign. And you know, jeans continue to be the go-to silhouette in those fall wardrobes….The campaign will showcase Sydney in high-rise flares, low-rise baggy and wide legs. She’ll be in some shorts as well. The diversity is exciting this season. She makes the jean jacket look really good.”

Sydney Sweeney stars in American Eagle’s latest campaign.

As part of the campaign, American Eagle will launch “The Sydney Jean” on which Sweeney collaborated and includes a butterfly motif on the back pocket that represents domestic violence awareness. One hundred percent of the net proceeds of “The Sydney Jean” will be donated to the Crisis Text line, a charity Sweeney is passionate about.

A standout piece in the collection is the new denim jacket inspired by Sweeney’s on-set style, reimagined from a real-time tailoring moment with Dickson, which will be available Aug. 10 and retails for $79.95. For fall, American Eagle features more than 200 fits including more than 50 new styles, from the ’70s-inspired high-rise flare to the low-rise baggy wide leg styled on Sweeney.

Asked if this campaign changes how American Eagle shows up in the culture, Brommers said, “I think that this is really about a reset. This is a moment to reclaim American Eagle’s jeans authority. And I think the creative speaks for itself. It’s playful, it is elevated, but yet it’s accessible at the same time.”

Brommers likes to refer to the back-to-school season as the company’s Super Bowl. “There’s no bigger season for American Eagle than back to school. It’s a time that we need to really cut through, grab attention and dominate as the jeans authority in America. And we really feel like we’ve got the ammunition to do it this season,” he said.

For the first quarter, American Eagle’s business was challenging and American Eagle comps were down 2 percent, as reported. “It was a little trickier in Q1. I think the retail climate has improved since the early early days of 2025, and now we’re focussed on execution,” said Brommers.

Sydney Sweeney Has Great (American Eagle) Jeans

And Now You Can, Too!

Iconic Denim Brand, American Eagle, Launches Fall ‘25 Campaign Starring Sydney Sweeney

July 23, 2025 – New York, NY – American Eagle Outfitters, Inc. (NYSE: AEO) is honoring its denim heritage with the launch of the American Eagle (AE) brand’s Fall ‘25 campaign, headlined by Sydney Sweeney – one of the most globally recognized faces around the world. Sweeney joins forces with industry-leader AE to further elevate its position as the #1 jeans brand for Gen Z. The campaign, “Sydney Sweeney Has Great Jeans,” is a return to essential denim dressing and a celebration of what the beloved brand does best: making customers look and feel good in AE Jeans.

“This fall season, American Eagle is celebrating what makes our brand iconic – trendsetting denim that leads, never follows,” said Jennifer Foyle, President and Executive Creative Director – AE & Aerie. “Innovative fits and endless versatility reflect how our community wears their denim: mixed, matched, layered and lived in. With Sydney Sweeney front and center, she brings the allure, and we add the flawless wardrobe for the winning combo of ease, attitude and a little mischief.”

“There is something so effortless about American Eagle – it’s the perfect balance of being put-together but still feeling like yourself,” says Sydney Sweeney when asked about her favorite denim. “Their commitment to creating pieces that make you feel confident and comfortable in your own skin is something that resonates with me. It’s rare to find a brand that grows with you, the way American Eagle has for generations. They have literally been there with me through every version of myself.”

Anchored in denim, AE reinforces its authority in the category with a first-time presence on the Exosphere of Sphere in Las Vegas. Building on the campaign’s cheeky energy, the roll out will be supported by innovative media strategies that push boundaries and capture attention, including 3D billboards where Sydney will interact directly with passersby, a Snapchat lens where she speaks directly with Snapchatters and AI enabled try-on technology so customers too can have great jeans.

In partnership with the brand, Sweeney’s long-time stylist Molly Dickson dresses her in AE denim essentials, reimagined to create the perfect blend of relatability and undeniable influence. The curated denim wardrobe feels distinctly Sydney – effortless, personal and true to how she wears AE. Sweeney’s girl next door charm and main character energy – paired with her ability to not take herself too seriously – is the hallmark of this bold, playful campaign.

Fall 2025 Campaign and Collection Highlights

  • A standout, limited-edition denim jacket inspired by Sydney’s on-set style, reimagined from a real-time tailoring moment with Dickson. The jacket, available August 10, will retail for $79.95.
  • A true denim destination featuring over 200 fits of AE jeans including 50+ new styles, from the 70s-inspired High-Rise Flare to the Low-Rise Baggy Wide Leg styled on Sydney, and beyond.
  • Over 800 total new fall styles across women’s and men’s categories, including versatile tops, bottoms, and layering pieces to dress customers now and into the upcoming season.
  • As part of the campaign, AE will launch “The Sydney Jean,” a limited-run take on their fan-favorite Dreamy Drape franchise, produced in collaboration with Sweeney. A butterfly motif on the back pocket of the jean represents domestic violence awareness, which Sydney is passionate about. In support of the cause, 100% of the purchase price from “The Sydney Jean” will be donated to Crisis Text Line, a nonprofit offering free, 24/7, confidential mental health support to anyone in need—just text 741741.

About American Eagle

Since 1977, American Eagle has offered an assortment of specialty apparel and accessories for everyone that enables self-expression and empowers our customers to celebrate their individuality. Through the brand platform “Live Your Life”, AE encourages today’s digital generation to enjoy the world around them through optimism, culture and connection with themselves and others, all while wearing the clothes that make them most confident. The brand has broadened its leadership in jeans by producing innovative fabric with options for all styles and fits for all. Visit www.ae.com to find your perfect pair of #AEJeans.

About American Eagle Outfitters, Inc.

American Eagle Outfitters, Inc. (NYSE: AEO) is a leading global specialty retailer with a portfolio of beloved apparel brands including American Eagle, Aerie, OFFL/NE by Aerie, Todd Snyder and Unsubscribed. Rooted in optimism, inclusivity and authenticity, AEO’s brands empower every customer to celebrate their unique personal style by offering casual, comfortable, timeless outfitting and high-quality products that are made to last.

AEO Inc. operates stores in the United States, Canada and Mexico, with merchandise available in more than 30 countries through a global network of license partners. Additionally, the company operates a robust e-commerce business across its brands. For more information, visit aeo-inc.com.

AEO Announces 2025 Steven A. Davis Scholarship for Social Justice Recipients

Introducing 15 inspiring associates making a difference in their communities.

AEO’s Steven A. Davis Scholarship for Social Justice is a $5 million commitment to advance post-secondary educational opportunities for associates who are actively driving anti-racism, equality and social justice initiatives. Since the launch in 2021, we have awarded more than $1.3 million to 79 associate scholars who share our passion for creating a more equal and inclusive society. 

We are thrilled to introduce the 2025 associate scholars from across the U.S., Canada and Mexico who are demonstrating the power of their positive actions and voices to inspire real change.

Monica is an AE Brand Ambassador, planning to attend the University of South Florida. She has made a significant impact in her community by starting a chapter of the “Girl Up” club at her high school to address period poverty through organizing drives and donations for menstruation products. This initiative has provided essential hygiene products to hundreds of girls in her community.

“As a woman I have seen firsthand the struggles we face and I would like to be a vessel for change in helping young women and girls succeed.”

Jasmine is a Merchandise Leader at AE, entering her junior year at The University of Western Ontario. She has dedicated herself to social justice through various initiatives including fundraising for humanitarian aid with the Arab Student Association, preparing food relief boxes for families in need through Islamic Relief Canada and working with Western Dream Team to raise funds for Make-A-Wish Canada.

“Change to me looks like communities coming together to uplift one another through education, advocacy, and empathy. It means challenging injustice, amplifying underrepresented voices, and building systems that serve everyone with dignity and fairness.”

Michael serves as a Brand Ambassador at AE and is a sophomore at The Ohio State University, majoring in Computer Science and Engineering. He is deeply committed to social justice, demonstrated through his volunteer work at the Coleman Crisis Center and active involvement in student-led organizations such as the Black Student Union, Bible Club and the Diversity Committee.

“Every ‘no’ I heard became a reason to find my ‘yes’.”

Milana is an AE Brand Ambassador planning to major in Journalism at the University of Southern California in the fall. She actively fosters an inclusive environment at her school through her involvement in the Black Student Union, where she organizes events like the Black Excellence Dinner and Multicultural Fair. Milana also dedicates her time to community service by participating in Special Olympics events, food drives and the Youth Advisory Council.

“I am excited to receive this scholarship because it gives me the reassurance and confidence to achieve my academic dreams. This gives me the chance to make my mark on the world and become someone who makes her dreams come true.”

Oumy is an Aerie Brand Ambassador entering her freshman year at the University of Wisconsin Madison for Environmental Science. She has made a difference in her community through her school’s Fine Arts Leadership Board by taking a leading role in creating a sensory-friendly concert, making the arts more inclusive and accessible for children with disabilities.

“Change to me looks like everyone having an equal chance and equal resources to succeed.”

Aaron is an AE Brand Ambassador and Biology major at The Ohio State University with the goal to ultimately become a physician. Outside of his studies, Aaron is an active volunteer with The Kiwanis International Program and serves as Vice President of the Black Student Union. As a dedicated advocate driven by a strong sense of purpose, Aaron is committed to uplifting his community and paving the way for future generations.

“Be happy with what you do, because joy fuels purpose, and purpose illuminates the path to success.”

Sara works as a Stockroom Associate at Aerie and is a junior at Slippery Rock University. She is a passionate advocate for individuals reentering society after incarceration. Through the Bonner Leader Program at her university, Sara has accumulated over 650 hours of community service, contributing to programming and planning of service initiatives.

“I look forward to my education path because a career in law will allow me to advocate for the powerless and pursue justice.”

Lucas is a Senior Brand Ambassador at AE attending Indiana University Bloomington with plans to major in Fashion Design and minor in Spanish. Lucas has made a significant impact in his community as a Student Mental Health Advocate, using his personal experiences as an LGBTQ+ individual to support students in crisis through QPR training. Lucas also leads as President of the Bring Change to Mind Mental Health Club, Spanish Club and Student Council.

“Everyone deserves to be heard for what they have to say, and through advocating for the mental health of all students, we can change for the better as a society!”

Jade is a Sales Associate at Aerie, planning to major in Political Science at Hampton University. As part of the National Youth Advisory Board for Sandy Hook Promise, Jade has dedicated more than 300 hours to hosting summits, workshops, panels and has lobbied at Capitol Hill and the White House. Jade also leads the SAVE/Sandy Hook Promise Club at her school and participates in the Black Student Union Club to advocate for students and promote Black cultural education.

“To me, change looks like ensuring that the youth have a voice in a society that suppresses it because the youth is our future.”

Triya is an AE Brand Ambassador and freshman at the University of Tennessee Knoxville, majoring in Biochemistry with a minor in Public Health. She dedicates her time to volunteering at Erlanger Baroness Hospital and Erlanger Children’s Hospital, where she supports medical staff and interacts with patients. Triya also engages in public policy by attending city council meetings and is a member of UT Clinic Vols, assisting school nurses in low-income elementary schools to improve healthcare access.

“Change to me is growth—it’s learning from the communities around me, breaking barriers for those who come next, and turning purpose into action.”

Maria works as a Brand Ambassador at AE and plans to study Political Science with a minor in Sociology at The University of Tampa. As the Community Service Director of her high school’s Spanish Honor Society, she launched free English and GED tutoring for parents, bridging educational gaps for Hispanic families. Maria also founded a Law Club to educate students on their rights and advocated for immigrant education and community service as a delegate to Florida Girls State.

“My social justice work is important because it gives a voice to the unheard and helps create a fairer, more compassionate world.”

Lejla is an Aerie Brand Ambassador and freshman at Saint Louis University, pursuing Medical Sciences. Following the loss of her father, she created “The Bosnian Dream Project,” a website featuring podcasts and articles to destigmatize mental health within the Bosnian community. Lejla has expanded this project by organizing “Yoga & Conversation” events and collaborating with psychologists to give presentations at a local mosque, fostering open discussions about mental health.

“Change to me looks like recognizing the things that make us human.”

Kira is an AE Brand Ambassador entering her third year at Brock University, pursuing an Honours Sociology degree with a co-major in Labour Studies. She was elected for a two-year term to the Brock University Students’ Union, where she advocates for enhanced transparency, equity and student well-being, addressing issues like tuition disparities for international students. Kira is also the incoming president for Brock Relay for Life, an organization that raises funds for the Canadian Cancer Society.

“My social justice work is important because it allows me to advocate for those whose voices are often unheard, challenge systemic inequalities, and create spaces where every individual, regardless of their background, feels seen, valued and empowered.”

Elaila is a Brand Ambassador at AE and plans to pursue a degree in Biology at Ohio State University. Deeply committed to service and community impact with a strong foundation in healthcare and youth engagement, Elaila has volunteered with Mercy Health, Our Daily Bread and Coleman’s Crisis Center, and serves as a Big Brothers Big Sisters mentor.

“In life’s picture, focus on what’s ahead of you and not behind.”

Kavaughni is an AE Brand Ambassador and class of 2025 graduate planning to pursue Optometry. As Beta Club chapter president, Kavaughni channels her passion for outreach and social justice to make change happen within her community, ultimately hoping to provide affordable eye-care through local offices 

“Make change happen! Outreach isn’t a chore, it’s a responsibility.”

Robb Report: Todd Snyder’s Elevated Casual Style Lands in Nashville

By: Michael Stefanov | Link to article

Todd Snyder on His New Nashville Store, Outlaw Country, and Music City Style

From selvedge denim to effortless tailoring, the designer’s latest outpost channels the city’s unique spirit.

The recent dinner in Nashville to celebrate Todd Snyder’s new store didn’t feel like a big, flashy affair but rather an organic gathering of local artisans, musicians, tastemakers, and genuine brand enthusiasts. Four-time Grammy winner Jason Isbell co-hosted the evening, wearing Todd Snyder, naturally, seated alongside a long table of movers, shakers, and creatives who help shape the Nashville scene.

Everyone rocked their spin on Todd’s elevated yet approachable aesthetic: unstructured blazers over vintage tees, Gurkha pants with cowboy boots, and seersucker layered with denim. It was a stylish affair—but felt distinctly Nashville. “The thing I love most about Todd’s clothes is they work for pretty much anything—but still feel put together,” Isbell told me. “It’s not your typical ‘uniform.’”

The vibe was rooted in tradition and tailoring but carried that cool, unforced edge that Todd does so well. As Snyder put it the next day, “Seeing everyone come together—musicians, chefs, designers. That’s what I want our brand to be: a place where people connect. Creativity feeds creativity. And Nashville’s got that in spades.” The Nashville store marks a thoughtful expansion for the acclaimed menswear designer and a new way for the Music City and its visitors to elevate their wardrobes without sacrificing their unique style.

Snyder’s Nashville store.

Todd Snyder needs no introduction to the style savvy. He designs effortlessly wearable clothing so exceptionally well—stylish, modern silhouettes that also honor the roots of menswear, often grounded in military or sportswear traditions. “It started back when I worked at a haberdashery in Iowa,” he told me. “I always had this instinct to help guys dress better, whether it was their first tux or suit. When I got the chance to build a brand, I kept coming back to that idea: how can I help guys with the essentials? The right oxford, the perfect denim, a great blazer—foundational pieces every guy should own.”

His silhouettes are chic but never intimidating—garments that remove the guesswork from getting dressed. The versatility is innate, with pieces that can be easily dressed up or down: jeans paired with a double-breasted blazer or a knit polo under a denim jacket. “I wanted to make a suit that could go to a wedding or be broken up and worn casually. I love that kind of juxtaposition.” Snyder has a few signature trademarks in his brand canon—the sweatshirt, knit polo, Gurkha trousers, and the tailoring overall. But it’s that balance of sartorial polish and casual ease, always with a reverence for history, that runs through his work—and makes Nashville’s distinct style scene such a natural fit for the brand.

A Nashville essential.

That, and the fact that Snyder is a music fan. From his friendship with Matt Berninger of The National to the stellar fashion show soundtracks (I recall one that featured a deep cut from The Cure, and his most recent show featured music by Loyle Carner, a UK hip-hop jazz artist), meaningful music is ingrained in the brand’s DNA. So, it’s no surprise that some of Nashville’s iconic musicians gravitate toward it. “Music is always part of the process,” he said. “Every season, when I’m building mood boards, I start with: Who is this guy, and what does he listen to? Music completes the vibe.” He added, “Country music, especially outlaw country, has found its way into pop culture. I’m always chasing that tension in the clothes: sartorial meets casual or Western.” That spirit runs through much of the collection—but it’s up to the wearer to decide how it manifests. A suede jacket looks just as at home on a musician as it does on a restaurateur. Todd’s tailoring drapes as effortlessly on a rakish rocker as it does on Wall Street. You feel a little cooler and more confident wearing it.

Finishing touches.

So why Nashville? New York and L.A. are obvious—and successful—markets for Todd Snyder. But, while many brands open a shop in a buzzy neighborhood and call it a day, Todd took a more considered approach. “Nashville has always been a place where guys express themselves through clothes,” he told me. He wanted the space and product mix to reflect the city’s distinct style and cultural energy—especially its connection to music. “You walk down 12 South, and it’s full of men’s stores,” he said. “Guys here have great style. They’ve got the perfect hats, the right jewelry, just the way they wear things. I study that.” One of Todd’s best-selling pieces, the Gurkha pant, has already taken on new life here. “In Nashville, guys wear it with a trucker hat, denim, boots. It’s unique, it’s cool, and it works.” Isbell echoed the sentiment: “I love that Todd’s bringing something different and approachable—for those of us who might own a cowboy hat but don’t wear one just to run to the store.”

Don’t miss the selection of vintage jewelry.

Located in the popular 12 South neighborhood, the 2,700-square-foot store features a corner mural of Todd’s most recent runway collection by famed illustrator Richard Haines—an ode to tailored menswear and a nod to Nashville’s mural-rich identity. Inside, the design blends the brand’s polished aesthetic with the warmth of Southern charm. “We wanted this store to feel authentic to Nashville. We kept the cement floors and exposed ceilings but added signature wood moldings, painted in high-gloss walnut for an old-world feel.” Snyder told me. Brass accents, a custom marble fireplace, and antiques sourced from London, Paris, and New York enhance the elevated, classical ambiance. Local touches abound—from whiskey-toned mohair chairs sourced by a Nashville collector to vintage cowboy hats that bridge outlaw charm and modern style. The product mix includes a full tailoring shop, Italian suiting, Japanese denim, Irish linen shirts, cashmere, selvedge chinos, and Nashville-based Weiss Watches. Store exclusives—such as an ash brown Italian Suede Dylan Jacket, Sabah collaborative Pony Hair Baba’s and a curated selection of vintage turquoise Southwestern-inspired jewelry, including a killer bolo tie—add to the exemplary assortment. There’s also Blackthorn selvedge denim, built to break in beautifully with wear—and if any city appreciates the poetry of perfectly worn-in jeans, it’s Nashville.

At the store, Snyder told me, “That lived-in, not-too-precious vibe is key. It’s about dressing well but making it your own. Not trendy. Just real.” And that’s the secret sauce: dressing for yourself—and having a brand like Todd Snyder in your corner to help you do it. It’s a winning combo, and it happens to be good for business, too. “We look at each store as a community hub,” Snyder said. “It’s where people come in, hang out, ask questions, try things on. That’s what makes it all worth it. It brings me back to working in that Iowa haberdashery. You build trust. We don’t want to be stuffy or too trendy—it’s about showing up with something timeless but fresh.” With his collections and the new store, Todd Snyder is doing precisely that.

Todd Snyder, Nashville is located at 2212 12th Ave South, Space A1, Nashville, TN.  Hours are Monday through Saturday, 10 am to 7 pm, and Sunday from 11 am to 6 pm.

AEO ICON Finalist: Alex, Senior Director – Associate General Counsel

Each year, AEO honors one associate who has achieved significant accomplishments, personifies our values and who has left an indelible impact on our company and people. We are proud to celebrate 20 years of AEO ICON and spotlight the top three finalists of 2024.

Meet Alex Walsh, Senior Director – Associate General Counsel and 2024 AEO ICON finalist!

In 2024, Alex Walsh was the key legal partner in a number of AEO’s creative projects. He spearheaded several brand partnerships, customer facing programs and international initiatives, transforming complex legal challenges into strategic victories.

Beyond his legal expertise, Alex consistently supported multiple departments, protected the company’s creative vision and fostered a collaborative Better Together culture through mentorship and creative problem solving.

Get to know Alex through a special Q&A below!

Which of AEO’s values is your favorite and why?  

Tough call, but passion is my favorite. I get to see it every day in the teams I work with and every time you interact with our brands. Passion is there large and small: sometimes it’s an intuitive website feature, a great store experience, or the perfect fit of your favorite product. The AEO community’s passion supports and reinforces our other AEO values and helps bring incredible projects to life.

What is your proudest accomplishment at AEO?  

I love watching our big campaign moments come to life like the AE Live Your Life campaign or Aerie’s Generation Real campaign and I take a lot of pride in being able to say that my team plays a small part of the creative process. Those moments are a culmination of all the touchpoints my team supports – product, social, PR, media, sponsorships, talent, etc. and it’s a lot of fun to see the team’s vision become reality.

What’s the best advice you’ve ever received?  

Exercise integrity always (both professionally and personally) and you won’t look back with regret.

Tell us a fun fact! What is something most people don’t know about you? 

I was a two-time captain of my NCAA lacrosse team, but I’m most known for my superpower of picking incredible group Halloween costumes (and having amazing friends to go along with it).

AEO ICON Finalist: Marcie, Senior Director – Foundation & Corporate Philanthropy

Each year, AEO honors one associate who has achieved significant accomplishments, personifies our values and who has left an indelible impact on our company and people. We are proud to celebrate 20 years of AEO ICON and spotlight the top three finalists of 2024.

Meet Marcie Eberhart, Senior Director – Foundation & Corporate Philanthropy and 2024 AEO ICON finalist!

For more than two decades, Marcie has played an instrumental role in fostering AEO’s culture of giving and service. In 2024, she drove significant social impact through her leadership of the AEO Foundation, the Aerie Real Foundation and the AE Foundation with product donations and contributions totaling $10.6 million.

Her strategic vision led to establishing the AE Foundation–providing more than $850,000 in grants to support the mental health and wellbeing of our customers since its launch in 2024. In addition, she helped the Foundation & Corporate Philanthropy team surpass $1 million in fundraising for the annual AEO Foundation Golf Classic and provide more than $1 million in funding for the Steven A. Davis Scholarship for Social Justice.

Marcie has enriched the fabric of our local communities, supported AEO associates and customers in need and contributed to disaster relief on a global scale – embodying a commitment to “Build a Better World.”

Get to know Marcie through a special Q&A below!

Which of AEO’s values is your favorite and why? 

Teamwork is my favorite AEO value.  As a very small, but mighty, Foundation and Corporate Philanthropy team, we count on so many associates throughout the company to help bring our charitable campaigns to life.  A tremendous amount of teamwork is shown by our associates in supporting our communities in need.  

What is your proudest accomplishment at AEO? 

I’ve been at AEO since 2004, and in that time, our brands, our foundations and our customers have contributed nearly $100 million dollars in monetary and merchandise donations to support people in need in the US and across the globe.  I feel extremely privileged to have been part of this work. 

What’s the best advice you’ve ever received? 

When making decisions in life, such as deciding on a job, buying a house or choosing a spouse, if your answer isn’t “heck ya!” then you should probably pass.  

Tell us a fun fact! What is something most people don’t know about you?

I am the mother of four teenage boys and spend a lot of my free time in hockey rinks.  The smell of hockey gear is something you never forget.  

AEO ICON Finalist: Tracy, Senior Director – Aerie Planning & Allocation

Each year, AEO honors one associate who has achieved significant accomplishments, personifies our values and who has left an indelible impact on our company and people. We are proud to celebrate 20 years of AEO ICON and spotlight the top three finalists of 2024.

Meet Tracy Sheasley, Senior Director – Aerie Planning & Allocation and 2024 AEO ICON finalist!

In 2024, Tracy led the OFFL/NE planning team to a record-breaking year. Her strategic leadership delivered strong results for brand favorites, including the Real Me Crossover Flare, the Real Me Crossover Legging, the Real Me Flowy Short and the Real Me Low Key Sports Bra.

Tracy is a people-focused leader who empowers her team through collaboration, mentorship and a problem-solving approach that supports individual career growth. Her unwavering commitment drives both personal excellence and her team’s collective success.

Get to know Tracy through a special Q&A below!

Which of AEO’s values is your favorite and why?

It’s challenging to choose just one favorite, but if I had to choose it would be people. Our culture is because of our people, and that’s what I love about AEO. The reason I love what I do is because of the people that I work with!

What is your proudest accomplishment at AEO?

Celebrating twenty years with AEO. That’s almost 40% of my life, 240 MPC meetings and 1,040 Monday recaps.

What’s the best advice you’ve ever received?

Everything happens for a reason. I think it’s just as important to learn from bad experiences as it is to learn from good ones. And I always try to see the silver lining.

Tell us a fun fact! What is something most people don’t know about you?

I played French Horn in high school and college. I was in many musical groups including marching band, symphonic band, orchestra, and brass ensembles. The bands traveled extensively in the Northeast for games and concerts–and we even visited Mexico twice!

WWD: Todd Snyder Opens Nashville Store in 12 South Neighborhood

By: Jean Palmieri | Link to article

The designer has opened a 2,700-square-foot store at 1212 12th Avenue South in the city’s trendy 12South neighborhood. The area also features stores by denim brand Imogene + Willie, women’s contemporary label Emerson Grace, jewelry brands Judith Bright and Hart, and a Flea Style hat shop.

The Nashville unit marks the 21st Todd Snyder store to open in the U.S. It will be followed shortly by a door in Newport Beach, Calif., slated for a soft opening next week, and in Easton, Ohio, in early July.

Although Snyder has been on a retail roll of late, he said the Nashville store is special.

“When I used to sell wholesale, I would come to Nashville to visit Nordstrom and that was one of my biggest stores,” he said. “I want to open in places where guys have style and buy clothes and, with its music industry, Nashville is an epicenter of fashion with so much creativity.”

Before visiting the new store, Snyder said he hadn’t been to the city for at least six years and he was impressed with how it’s grown and evolved. “I always knew it was a diamond in the rough,” he said.

Up until now, Snyder’s stores have primarily been centered around the East and West Coasts, but he believes the time is right to bring his take on American menswear to the middle of the country. “We’ve been so coastal, but we’re now honing in on midmarket cities — places where guys like clothes,” he said.

He also pointed to Atlanta and Austin as targets for future retail expansion, along with Chicago, which is so big, Snyder envisions opening three or four stores there.

But for right now, it’s Nashville that’s attracting his attention. “There are so many men’s stores here, but it’s a city where you see men shopping for men,” he said, “like in New York.”

The store features a curated collection of Snyder’s collection, ranging from suits and cashmere sweaters to Japanese denim jeans, Irish linen shirts, selvedge chinos and Italian-made shoes and sandals. Much like the Liquor Store unit in New York’s TriBeCa or Hayes Street store in San Francisco, the assortment will offer the line’s “greatest hits,” he said, as well as some limited-edition pieces. In Nashville, that will include vintage cowboy boots, antique Western-inspired jewelry and a whiskey colored Dylan jacket only available in that store. The unit will also sell some bags and watches from local artisans.

“We want to make sure every store has its own flavor,” he said.

That also translates to the exterior. Snyder commissioned illustrator Richard Haines to create a hand-painted mural on the outside of the store featuring looks from his latest runway show.

He said the mural is “somewhat abstract,” and will be a permanent part of the design. “I’ve always wanted to do something with Richard,” Snyder said. He recalled when he was working on the first iteration of the Liquor Store during his time heading menswear for J.Crew, he noticed a man outside sketching the store.

“We asked, ‘Who is this guy,’” the designer recalled. They met and Haines subsequently “blew up right after that. So to have that connection here really warms my heart. I love his approach and his work. This is a dream come true.”

To celebrate the opening, Snyder and Americana singer Jason Isbell hosted a dinner Tuesday night for Nashville movers and shakers as well as several country music artists. That included Little Big Town’s Karen Fairchild and Jimi Westbrook; Margo Price; Weiss Watches founders Cameron and Whitney Weiss; Savas founder Savannah Yarborough; Imogene + Willie’s Matt and Carrie Eddmenson, and others.

Several of those faces will also help Snyder introduce the store to the community. Digitally, the brand will launch an editorial series featuring T.J. Osborne, lead singer of the Brothers Osborne country duo and one of the first openly gay artists signed to a major country label, as well as Isbell, Cameron Weiss, Chandra and Leigh Watson of The Watson Twins, and EJ LeClaire, founder of the Nashville menswear collection The Commonwealth.

“We’ve been changing how we market,” Snyder said. “Typically, we had hired models and shot them. But this one will feature people with Nashville style, which is unique. The number of men who dress well here is plentiful and we’re leaning into that as a way to talk about the brand.”

After cutting his teeth at Ralph Lauren, the Gap and J.Crew, Todd Snyder launched his eponymous brand in 2011. He sold the label to American Eagle Outfitters in 2015 after which he doubled down on opening his own stores rather than embracing the traditional wholesale route.