Aerie Supports National Eating Disorders Awareness Week With Third Consecutive Customer Engagement Program

NEW YORK–(BUSINESS WIRE)– In keeping with its commitment to promoting body-positivity, Aerie, an intimate apparel brand for every girl, will launch its Strong, Beautiful, Me campaign in support of NEDAwareness Week, with 100% of sales of a limited edition t-shirt donated to the National Eating Disorders Association (NEDA). The campaign will run in stores and online from February 16 through March 15.

A stand-out leader for change in the fashion industry, Aerie – which recently celebrated the third anniversary of its #AerieREAL campaign – has made a corporate commitment to body-positivity in its advertising and marketing materials by pledging to no longer retouch models.

“Aerie’s dedication to socially-responsible campaigns is inspiring,” said Claire Mysko, CEO of NEDA. “In a world where girls and women continue to struggle with negative feelings about their appearance, Aerie is creating needed change by celebrating diversity and promoting positive body image. We thank Aerie for their continued support of NEDA and their commitment to fostering strength and confidence in their customers.”

“We are proud to continue our partnership with NEDA for the third year in a row,” said Jennifer Foyle, Aerie Global Brand President. “Our partnership with NEDA provides support and information to our customers and helps reduce the stigma associated with eating disorders. It also reinforces our #AerieREAL message and our commitment to empowering all women to love their REAL selves, inside and out.”

The partnership includes several components:

  • 100% of sales from the Limited Edition Strong, Beautiful, Me t-shirt will be donated to NEDA. The tee will be sold in Aerie stores and online at www.aerie.com from February 16 through March 15, or while supplies last.
  • Five percent of all sales made in Aerie stores using an Aerie or an American Eagle Outfitters credit card will be donated to NEDA, up to $25,000.
  • Aerie will increase awareness about NEDA and its work through its social media channels and at www.Aerie.com/AerieSupports, where visitors can access more information about the partnership and find links to resources on NEDA’s website.
  • Stories of Impact will be shared on Aerie’s blog, showcasing firsthand accounts of courageous girls who have overcome their eating disorders.
  • Aerie will continue to serve as the presenting sponsor of the charity’s ongoing national walks awareness program, NEDA Walk. Save a Life, which raises funds for advocacy and educational programs and provides support for local communities.
  • Aerie’s NYC SoHo pop-up store will match the total of all purchases made on Sunday, February 26 in donations to NEDA, up to $10,000, to celebrate the launch of #NEDAwareness week.

About Aerie

Aerie is bras, undies, swim and more for every girl. Designed in sizes 30AA to 36DDD Aerie is committed to making bras for girls of all sizes feel good about themselves, inside and out. No supermodels. No retouching. The real you is sexy.® #AerieREAL. For more information, please visit www.aerie.com.

About the National Eating Disorders Association:

The National Eating Disorders Association (NEDA), headquartered in New York City, is the leading U.S. non-profit organization supporting individuals and families affected by eating disorders. NEDA serves as a catalyst for prevention, cures and access to quality care. Each year, NEDA helps millions of people across the country find information and appropriate treatment resources through its toll-free, live helpline, its many outreach programs and website. NEDA advocates for advancements in the field and envisions a world without eating disorders. For more information, visit www.MyNEDA.org

For Treatment Referrals, Visit www.MyNEDA.org
Or Contact NEDA’s Live Helpline: 800-931-2237
Monday – Thursday, 9 a.m. – 9 p.m. (EST)
Friday, 9 a.m. – 5 p.m. (EST)

American Eagle Encourages Self-Expression with New #WeAllCan Campaign and Video Series for Spring 2017

New Cast of Young Talent Inspires Others to Proclaim, “You Can Too,” Unveils CANdid Content Series

NEW YORK (PRNewswire) — American Eagle Outfitters announced today that its latest installment of the acclaimed #WeAllCan campaign will feature a new cast of Millennials and Gen Zers sharing their personal messages of empowerment through imagery and video. Two seasons strong, #WeAllCan continues to give Young America a platform to express themselves, share with the world what they “can do,” and inspire with “You Can Too” through a powerful new video content series that encourages engagement and storytelling. The Spring campaign marks the most diverse cast to date, incorporating a mix of recognized and emerging talent, spanning the worlds of entertainment, technology, action sports and photography, including: Cameron DallasJacob WhitesidesJustice SmithAlexandra ShippZella DayStaz LindesCallie ReiffKai Morton, Fernanda LyBen Nordberg, and Tyler Mitchell.

CANdid, a content series of emerging influencers and Young America sharing their uniqueness and personal stories, kicks off with the campaign video followed by a deeper look into emerging campaign talent’s lives, such as programmer, Kai Morton, blogger and DJ, Callie Reiff, photographer and videographer, Tyler Mitchell and skateboarder, Ben Nordberg. They created short films about their individual paths and speak directly to viewers, personally inviting them to join the campaign and feel empowered to tell their own story. CANdid will live on ae.com and encourages submissions from customers who will have the chance to be featured on the site.

“We are proud of how #WeAllCan has influenced Young America and the range of talent in our Spring campaign further establishes American Eagle Outfitters’ dedication to celebrating individualism and self expression,” comments Chad Kessler, American Eagle Outfitters Global Brand President. “The addition of the CANdid series allows us to give our customers a deeper connection to the campaign as well as a larger platform to share their creativity and personal achievements with others.”

The campaign talent brings the Spring ’17 collection to life, featuring rocker teesshoulder-baring tops and matching sets for women, while the men’s line showcases retro varsity jacketsnovelty button downsstreet wear and active wear. Both collections are rooted around denim for every occasion, including embellished, vintage and 90’s-inspired styles.

Customers will have the chance to catch campaign talent in CANdid moments at select stores this Spring. Visit www.ae.com to view the entire American Eagle Outfitters Spring 2017 Collection and learn more about the #WeAllCan campaign, including instructions on how to submit your CANdids.

About American Eagle Outfitters, Inc.
American Eagle Outfitters, Inc. (NYSE: AEO) is a leading global specialty retailer offering high-quality, on-trend clothing, accessories and personal care products at affordable prices under its American Eagle Outfitters® and Aerie® brands. The company operates more than 1,000 stores in the United States, Canada, Mexico, China, Hong Kong and the United Kingdom, and ships to 81 countries worldwide through its websites. American Eagle Outfitters and Aerie merchandise also is available at more than 160 international locations operated by licensees. For more information, please visit www.ae.com.

AEO Provides Fourth Quarter Update, Reiterates EPS Guidance, Announces Participation in the 19th Annual ICR Conference

PITTSBURGH–(BUSINESS WIRE)– American Eagle Outfitters, Inc. (NYSE:AEO) today announced that fourth quarter comparable sales to date are approximately flat. The company continues to expect fourth quarter EPS to be within the range of $0.37 to $0.39 per diluted share, consistent with its previous guidance.

Jay Schottenstein, Chief Executive Officer commented, “The holiday sales season was choppy and highly promotional, but overall, I’m pleased that we are meeting many of our objectives for the quarter. We had a strong Thanksgiving shopping period, and despite traffic weakness in the malls leading into Christmas, our online sales for both American Eagle and Aerie were strong throughout the season. We remain focused on continuing to deliver our key merchandise and operational initiatives, and I’m confident in our prospects as we look ahead to 2017.”

Earnings guidance excludes potential asset impairment and restructuring charges. The company will release fourth quarter and fiscal 2016 results on March 1, 2017 and will host a conference call to review financial results on that date.

ICR Conference

The company also announced that management will present at the 19th Annual ICR Conference on Tuesday, January 10, 2017 at 10:30 AM EST.

A link to the live webcast will be available on the company’s website, investors.ae.com at approximately 10:15 AM EST on Tuesday, January 10, 2017.

About American Eagle Outfitters, Inc.

American Eagle Outfitters, Inc. (NYSE: AEO) is a leading global specialty retailer offering high-quality, on-trend clothing, accessories and personal care products at affordable prices under its American Eagle Outfitters® and Aerie® brands. The company operates more than 1,000 stores in the United States, Canada, Mexico, China, Hong Kong and the United Kingdom, and ships to 81 countries worldwide through its websites. American Eagle Outfitters and Aerie merchandise also is available at more than 160 international locations operated by licensees. For more information, please visit www.ae.com.

“Safe Harbor” Statement under the Private Securities Litigation Reform Act of 1995: This release contains forward-looking statements, which represent our expectations or beliefs concerning future events, including fourth quarter 2016 results. All forward-looking statements made by the company involve material risks and uncertainties and are subject to change based on factors beyond the company’s control. Such factors include, but are not limited to the risk that the company’s operating, financial and capital plans may not be achieved and the risks described in the Risk Factor Section of the company’s Form 10-K and Form 10-Q filed with the Securities and Exchange Commission. Accordingly, the company’s future performance and financial results may differ materially from those expressed or implied in any such forward-looking statements. The company does not undertake to publicly update or revise its forward-looking statements even if future changes make it clear that projected results expressed or implied will not be realized.