AEO Pride Spotlight: Trenita F., Digital Designer – AE

At AEO, we celebrate the diversity of one through the inclusion of many. Throughout the month of June, we will be celebrating associates who are members of the LGBTQIA+ community – highlighting their accomplishments, learning about their unique roles and hearing about their experience at AEO!

Say hello to Trenita (she/her), Digital Designer for the American Eagle brand and an avid doodler. Trenita colors her own rainbow by fully expressing who she is, from her hair, to the clothes and colors she chooses to wear, she’s all about being herself and inspiring those around her to be themselves too! 

Tell us about yourself and your role at AEO. We’d love to hear what it’s like to be a Digital Designer! 

Being a Digital Designer is pretty cool! I create email design for American Eagle. I get to work with a lot of our campaign photography and occasionally create shoots for product emails. It’s a role where you are always learning something new, from animation to collaborating with our marketing team. I also work on our AE blog in collaboration with the social team. I try to squeeze in a doodle or two where I can! 

How exciting to be featured in AE’s Pride campaign! What was that experience like? 

It IS exciting! This was my first time being in our photo studio, which was truly a new experience for me. I enjoyed meeting Joshua, Caitlyn and Kieran so much! We had a lot of fun during our shoot, and I even made an honorary doodle to celebrate it. I enjoyed  talking with the stylists and makeup artists that we had the pleasure of working with.

I felt comfortable being myself,  and it was encouraged to come as you are. I think the funniest part was when we started filming our dancing scenes, and the best part was the four of us celebrating and hyping each other up in our solo shoots. It really helped me show up proudly!

At AEO, we love celebrating what makes us real. How do you get to be your real, authentic self everyday?

I get to be my real authentic self everyday by accepting all of me, 100%. I have so much freedom because of it, which  extends out to my friends too! We are very much a village, and we look out for each other and celebrate ourselves. I’m happy that I found my people and that they found me. 

And the fact that it carries over into my design team is awesome! Knowing that I don’t need to diminish myself in order to fit in or be seen a certain way is a huge relief. 

What does Pride mean to you? 

Pride means many things to me! It means being rooted in who you are. It means recognizing the contributions of black and brown queer folks that initated the movement. It means taking action creatively to help my communities outside of Pride month. And it means it’s okay for me to be exactly who I am, have been and will be. 

Our history contains so many queer folks who were previously erased and giving them their credit, their flowers is important to me. As someone who is full of intersections herself, having this knowledge is everything. Which has led me to black queer magic!

Any words of advice to share? 

The best advice I can give is through affirmations: You are the only you out there. No one can do things quite like you can. And you being here allows someone else to show up and be themselves too. 

Trenita shares her thoughts on creating a community, coloring her own rainbow and how AEO puts inclusion and diversity at the forefront of our culture. Check out Trenita in her own words in the video below!

Sourcing Journal: Fashion’s Biggest Collab Yet? The Supply Chain.

By: Kari Hamanaka | Link to article

The shipping container revolutionized the shipping industry. Maybe next is the concept of open sourcing the supply chain.

That’s the idea driving American Eagle Outfitters chief supply chain officer Shekar Natarajan as he looks to expand the concept of sharing across retail when it comes to the resources used to move product.

“We’re trying to create a new age of supply chain technology and supply chain operations, which I think is going to level the playing field,” Natarajan said Monday at the NRF Supply Chain 360 conference in Cleveland.

It helps American Eagle is building up its logistics capabilities, with its acquisitions last year of logistics provider Quiet Platforms and parcel delivery company AirTerra. In May the company said it struck a partnership with Pitney Bowes to further boost its delivery capabilities as logistics becomes a promising business for American Eagle, with the retailer’s executive chair and CEO Jay Schottenstein calling Quiet a “growth vehicle” during the company’s quarterly earnings call last month.

Quiet helped reduce American Eagle’s number of shipments per order and also slashed delivery times for online orders by 13 percent during the company’s fiscal first quarter ended April 30.

Natarajan showed off a modular, collapsible shipping box system that the company is developing with the idea it could be used to ship items from multiple brands to a customer’s doorstep.

“I see that the world is going to be even more constrained with supply chain assets and so price escalation is going to happen,” Natarajan said. “And so to counter all of that, we need to have consolidation networks.”

That’s what American Eagle is now trying to do with Quiet, he added.

The box Natarajan showed is a first-generation prototype. A second-generation model is set to come out in July, with the goal to begin piloting it at one of Quiet’s facilities by the end of the year with brands that want to participate.

Quiet currently works with 70 brands, ranging in size. Saks Off Fifth and Fanatics are some of the more recent additions.

The pitch to other brands is that by consolidating those supply chain resources, enough scale can be achieved to compete with the likes of Walmart, for example.

Natarajan pointed out that American Eagle moves 225 million units a year. Walmart, by comparison, moves some 50 billion units. To try and compete from a logistics standpoint with Walmart would require multiple companies pooling their businesses together.

“So, in a place where you’re competing on expenses, in a place where you’re competing on products, the last thing you want to do is compete on supply chains,” Natarajan said. “Because competing on supply chains is really competing on resources, labor, utility, land, Mother Nature and we’re only going to make it worse.”

All that said, Quiet is seeing success in other companies wanting to join its platform, according to Natarajan.

“This is very similar to how we think about [the] internet. [The] internet was actually built on open protocols,” he said.

The current run up in fuel prices is also incentivizing more retailers to take up the concept of shared supply chain services with Quiet, he added.

“I don’t think any logistics company and the CEO of that company will ever go back to their boards and say, ‘Let me make less money next year than this year.’ That’s not going to happen. We all would love to think that the world of containers is going to drop back to $1,500…for every container. That’s not going to happen either,” he said. “So, I think the prices are here to stay. Inflation is here to stay with us, and so the best thing to do is look for expense reduction models. So this is a structural change. This is how you distribute the inventory. This is how you ship a package with others shipping to the same destination.”

The challenge to solve as more companies join Quiet’s roster is how to connect different systems since each retailer has its own legacy processes.

The first solution the company’s working on is that shipping box prototype.

“All these are going to take time to do,” Natarajan said, “but I see a world where there’s no alternative. There’s going to be very big companies, and the small companies will not have a level playing field unless and until they start really competing on what makes them unique, which is brands and products.”

Seventeen: Joshua Bassett Opens Up About His Mental Health Journey and Ending Stigmas

By: Samantha Olson | Link to article

Over the past few years, Joshua Bassett has opened up about his journey with mental health and revealed that he’d been hospitalized after experiencing stress-induced heart failure and septic shock. The High School Musical: The Musical: The Series star has also been transparent about his experience with anxiety and panic attacks. Since then, he told GQ that he’s been seeing a therapist, reading self-help books, and journaling.

As one of American Eagle’s Members Always cast members, Joshua partnered with Bring Change to Mind, a nonprofit dedicated to helping end the stigma and discrimination surrounding mental illness. During Mental Health Awareness Month in May, the 21-year-old actor and musician gave a powerful presentation for the organization to destigmatize the shame surrounding mental health and spread the word about American Eagle’s Future Together grant program, which will award a total of $200,000 total for teens and young adults to create positive change in their local communities.

“Speaking up is the only way we’ll break stigmas and realize our shared humanity. Shame cannot survive being spoken,” Joshua wrote with a clip he posted to Instagram. In the video, he gets emotional as he reads out a few anonymous responses to a prompt asking students to write something they’re afraid to say out loud.

After reading responses, which varied from individuals not wanting to repeat toxic familial cycles to fearing that they aren’t enough, Joshua closed out the conversation with impactful quotes. “As I close, I want to ask the question: who would you be if you weren’t afraid?” he started. “When we set ourselves free from the bondage of shame and fear and step into who we really are, there is no limit to who we could become. In a world of darkness, we can be beacons of light. Starting with yourself — when you change your inner world, you watch the world change — but it starts with you.”

Since the presentation, Joshua caught up with Seventeen about his mental health advocacy work with American Eagle, his upcoming (and first-ever!) tour, and the highly-anticipated third season of High School Musical: The Musical: The Series.

17: You’ve been candid about your mental health journey over the years and continuously use your platform to provide mental health resources. What inspired you to speak up for the first time?

Joshua Bassett: Growing up, there weren’t many people in the entertainment space who spoke openly about emotional well-being. There are so many of us out there who are hesitant to speak up because we mistakenly believe that we’re alone. To find inner peace, we have to be able to show up as our authentic selves in this world, and nothing makes me happier than using my voice to help people.

17: What drew you to this partnership with American Eagle and Bring Change to Mind?

JB: I love how American Eagle’s Members Always campaign is all-inclusive to humans — it’s about more than just clothes. they’re creating a safe space for change and a community of acceptance. Bring Change to Mind’s mission to end the stigma and discrimination surrounding mental illness is so important to me as someone who struggles myself, and knows the power in speaking up and being true to yourself.

17: You’ve also expressed that therapy has helped you and your mental health in big ways. Is there anything you wish someone would have told you before seeking professional help?

JB: I think people often wait until things get really bad before they seek help, and it doesn’t have to be that way. You wouldn’t wait until you were deathly ill to get a physical checkup, and I think routine conversations with someone you can trust are essential to staying healthy. It’s also not a sign of weakness- but instead one of strength, that you’re able to admit that everyone needs help now and again. You’re not broken for wanting support and help. I made a deal before I started therapy that I would be “honest at all costs” and I’ve never looked back.

17: What can fans expect from season 3 of High School Musical: The Musical: The Series?

JB: Season 3 is a whole lot of fun, with the expected drama that comes from theatre kids at summer camp. It felt like season 1 again, but fresher and more elevated. Endlessly proud of this show and the safe space that it provides!

17: Are there elements of Ricky’s character you can relate to? What has playing Ricky taught you over the years?

JB: Ricky always tries to do the right thing and be the best person he can be, despite what life throws at him and that’s an admirable trait I’ve tried to emulate. Over the seasons, Ricky has really developed a sense of emotional maturity and I think I’ve done and continue to do the same in my own life.

17: You’re about to embark on your first-ever world tour. Is there anything you’re looking forward to while you’re on the road?

JB: It’s my first tour so I’m honestly looking forward to the whole experience but most of all playing my songs live in person with the fans and getting to connect with everyone. I’m also really excited about playing with a band. A dream come true!

17: What advice would you give to your 17-year-old self?

JB: I would tell younger me: always speak your truth. Never settle for anything less than you deserve. Find a safe space with people you trust, and simultaneously provide a safe space for everyone you interact with. Also, no matter what hardships arise, you will always come out the other side stronger than you were before.

Parts of this interview have been edited and condensed for clarity.

AEO Pride Spotlight: Josh H., Assistant Visual Coordinator – AE

At AEO, we celebrate the diversity of one through the inclusion of many. Throughout the month of June, we will be celebrating associates who are members of the LGBTQIA+ community – highlighting their accomplishments, learning about their unique roles and hearing about their experience at AEO!

As we continue to celebrate Pride month, we’re excited to introduce Joshua H. (he/him/his), Assistant Coordinator – AE Men’s Visual Merchandising and LQBTQIA+ history buff. Joshua joined AEO four years ago and shared his story with us about being his real self at work as a member of the LGBTQIA+ community.

You’re in Visual Merchandising at AE. Tell us more about your role at the company and your favorite part about your job. 

Yes! As part of a team that is responsible for the look and feel for each season in our lab store, we work through multiple scenarios to find the best way for all of the products to mesh together and create a cohesive store experience that reinforces our biggest ideas and campaign! My favorite part of working in visual merchandising with AE is being able to work so closely with the product in our stores and seeing the space transform every season.

We’re loving that our associates were featured in this year’s AE Pride campaign. Give us all of the fun details about what being part of the campaign was like!

Being in the photo studio was a really cool experience! Everyone on set was smiling and dancing along with us. Meeting my colleagues Trenita, Caitlyn, and Kieran, who were in the campaign with me, was so special, too. Having a once in a lifetime experience with them is something that I will always remember. It was also a nice reminder that our community exists in every aspect of the company and that being queer is something that will always bring us together. mxmtoon was such a light in the room too, we danced to ABBA the whole day with her and laughed so much.

Seeing myself and my cast mates on the Times Square billboard proves that our brand proudly supports our queer associates and customers. I hope that us being in the campaign for such a large company will inspire people to live their lives as their truest selves.

How do you get to be your real, authentic self every day? 

There’s never a doubt in my mind that everyone on my team accepts not only myself but everyone for who they are. It feels like we are all friends, more than co-workers. When we do have those moments to sit back and relax, we are always laughing, dancing around, and there’s never a dull moment.

I believe that you are a product of the people you spend the most time with and my friends are the best group of people in the world. Having friends that support and uplift each other is integral to the person I am. It’s second nature to do anything we can to make someone feel welcomed, seen, and accepted when they are with us.

What does Pride mean to you? 

Pride to me is all about history. I believe that knowledge is power and knowing the roots of our community, like the Stonewall riots that lead us down the path of queer rights or knowing about queer advocates like Martha P. Johnson, Sylvia Rivera, Laverne Cox, and Peter Stanley who fought and continue to fight for visibility and equality for the queer community. If you know where we came from as a community you can be a better intersectional champion for your community. I like to use Pride Month specifically to read literature from queer artists and take in as much queer media as I can.

Pride is about visibility. Being seen, heard, and letting the world know that we are here to stay and that despite ongoing attempts, we can’t be erased. We will continue to stand up, as we have before and protect our queer family.

Anything else you’d like to share?

Just treat people with kindness and don’t be afraid to be yourself. You’ll never regret it.

Watch below to hear Joshua talk about owning his REAL self, and see how AEO makes him feel part of a community!

Footwear News: American Eagle Outfitters Chairman and CEO Jay Schottenstein Honored at 80th Annual Father of the Year Awards

By: Shoshy Ciment / Link to article

Jay Schottenstein was one of three fathers honored at the 80th Annual Father of the Year Awards on June 14.

The entrepreneur and philanthropist, who serves as the chairman and CEO of American Eagle Outfitters and as chairman of the board of Designer Brands Inc., accepted the award at the Sheraton New York Times Square Hotel in New York City at a luncheon benefitting nonprofit organization Save the Children.

“What makes this day so special for me is having my family here today,” said Schottenstein, mentioning his wife of 45 years, Jean, as well as his three sons, their wives and his six (soon-to-be seven) grandchildren. “I’ve learned to be a good father, you must have a great partner. I am fortunate to have a great wife.”

Between 2005 and 2009, Schottenstein served as CEO of DSW. In addition to his board positions and current role as CEO of American Eagle, the business mogul also serves as chairman of American Signature Inc./Value City Furniture, Schottenstein Property Group and more. He and his family are benefactors to a variety of community and national funds and organizations.

Schottenstein explained how the legacy he forged through his children and grandchildren is a direct result of the guidance he received from his father, a major role model in his life.

“He was my role model in how he conducted himself. He and my mother taught me so much including to be consistent, have a strong belief in God and a responsibility to help others,” Schottenstein said. “My wife and I have worked hard to pass those values to our children and grandchildren.

Schottenstein was honored alongside NBC 4 New York/WNBC weather anchor Dave Price and Ohio State University head football coach Ryan Day. Georgia native Jason Nalls was awarded the Shok C. Sani “All-Star” Dad award, for his service to his community and family.

The ceremony took place at noon and was hosted by Mark Shriver, special advisor at Save the Children.

WWD: Father of the Year Awards Return to In-person Event

The event honored American Eagle Outfitters chief Jay Schottenstein, weather anchor Dave Price and Ohio State football coach Ryan Day.

By: JEAN E. PALMIERI / Link to article

NEW YORK  Hugs and handshakes were rampant among top executives in the menswear industry when, after a two-year pandemic-fueled hiatus, they were able to meet again in person at the Father of the Year luncheon.

This year marked the 80th edition of the event, which shines a light on fatherhood and also serves as a fundraiser for Save the Children’s U.S. programs.

The event, at the Sheraton New York Times Square, drew a slew of retailers and manufacturers who turned out to honor Jay Schottenstein, chairman and chief executive officer of American Eagle Outfitters and executive chairman of Designer Brands Inc., along with WNBC weather anchor Dave Price and Ohio State University head football coach Ryan Day.

All told, the luncheon raised around $900,000 for the organization, according to Dan Orwig, president and CEO of the Father’s Day/Mother’s Day Council and president of Peerless Clothing.

Mark Shriver, emcee and special adviser to the CEO of Save the Children introduced Jason Nalls Sr., a truck driver and father of four from Newnam, Georgia, who won the Ashok C. Sani All-Star Dad award. His 12-year-old daughter read the essay that wooed the judges and outlined how, as a deacon of his local church, a mentor to student athletes and a volunteer at a local cancer institute that spearheaded the saving of a local community center, he epitomizes strength and service. “My dad is a big deal,” she said.

Nalls initially thought the award was a joke, but when he realized it was for real, said with a laugh: “It means I’m doing something right.” He attributed his skill as a dad to his parents, who taught him to be kind, courteous and to always treat people with respect.

Next up was Price, who said it would be impossible to be a father of the year without a mother of the year, a role model like his own dad who wasn’t perfect but would strive to be a little better every day, and his two children.

Price got emotional when saying that his job, which afforded him the opportunity to travel extensively covering weather events around the country and visit military installations in the Middle East, was “intoxicating,” but paled in comparison to being a father.

“The greatest thrill, joy, title and work is being a dad to Eli and Caroline,” he said.

The Schottenstein family: Jeffrey, Ariella, Jeanie, Jay, Joey and Jonathan.

Schottenstein, a father of three sons and “six — soon to be seven” grandchildren, said that even though his own father has been gone for 30 years, he still thinks of him whenever he has a decision to make. From his dad, he was taught to be considerate, have a strong belief in God and to help others, attributes he tries to pass along to his children and grandchildren.

The event wrapped up with the award to Day, whose son Ryan Jr., or RJ, was proudly videotaping his father’s speech on his phone from the back of the room, where he was seated with his two sisters. Day said he was honored to be a part of an event that imparted positivity and recognized people who have an impact on other people’s lives.

Although he lost his dad at the age of nine, Day said he was lucky to have other men — relatives and community members — step up to fill that void. “I recognized things in those men that I respected and grabbed on to them,” he said.

And these skills are the things he strives to pass on to his kids. “There’s no handbook to being a dad and a husband,” he said. But he has learned that the best way to live life is to learn from the past, not worry too much about the future and just “be in the moment.”

Forbes: American Eagle Adds Three New College Athletes To Its NIL Program

By: Kristi Dosh / Link to article

Last September American Eagle launched its #AEAthletic Dept program to take advantage of new name, image and likeness rules and legislation allowing college athletes to work with brands. Three new athletes are the campaign: UCLA softball star Maya Brady, Sam Houston State cheerleader and star of Netflix’s Cheer Jada Wooten, along with LSU track and field athlete, Eric Edwards Jr.

American Eagle kicked off its initial campaign last fall by working with Klutch Sports Group to name Kedon Slovis, quarterback for University of Southern California, Sevyn Banks, cornerback for Ohio State, and Tank Bigsby, running back for Auburn University, as its inaugural #AEAthleticDept partners. The brand later worked with WME Sports to secure Olivia Dunne, All-American gymnast for Louisiana State University.

“We’re a leader at being first to market with innovation that keeps our Gen Z customer engaged, so when we learned that the NCAA relaxed its sponsorship rules, we took action and launched a college athlete marketing program called #AEAthleticDept,” said American Eagle CMO Craig Brommers.

The first four athletes to work with the brand each have profiles where consumers can learn more about them as individuals and also shop each athlete’s list of favorite apparel:

Jada Wooten will be creating content for both her own channels and American Eagle’s social media and blog.

Wooten says the partnership was an easy decision for her because American Eagle is a brand she has a long relationship with as a consumer.

“I don’t remember a time in my life where AE wasn’t there. In reflection, the brand was just part of our family. My mom and sister always wore AE jeans long before I was old enough. When I finally fit them, I was in them.”

“Over the years as I grew and developed my identity, my style changed many times. Throughout all the changes AE was always a staple,” said Wooten. “When all else failed I went back to the basics: AE jeans, T’s, and sweats. It felt like I was able to wear the brand no matter my age or style. The AE vibe always works for me.”

Edwards agrees that American Eagle is a good fit for his personal style as well.

“American Eagle is a great style fit for me. I feel it embodies who I am, not only as a track athlete, but my overall individuality.”

Eric Edwards Jr. will also be creating content for American Eagle as part of #AEAthleticDept

Asked how the athletes were chosen, Brommers said the brand looks for athletes who are relatable to the collegiate consumers it is trying to reach.

“As with all of our partners, we look for influential talent who embody our brand values of authenticity, individuality and most importantly – relatability to our community.”

“Sports are one of the top passions of our customers, and our goal for the program is to further highlight these interests through identifying college-level athletes who are relatable and inspirational to their peers,” said Brommers. “We’re excited to add some new players to the bench including Maya Brady, Jada Wooten and Eric Edwards Jr. who all bring a unique and personal perspective on style and represent diversity across different schools, communities and sports.”

Brommers says the brand is watching engagement both through social and email marketing as it measures the success of the campaign.

“We’ve already seen strong customer sentiment and engagement across our social platforms with significant drive in visits to the site through email featuring the athletes with a 45% increase in email open rate. We also continue to see an influx of direct messages on social media from athletes looking to be a part of what we’re building. These athletes are resonating with the customer.”

Athletes in the program create authentic content that is featured across both American Eagle’s and each athlete’s own social channels, in addition to the brand highlighting their personal stories and passions within blog posts.

AEO Pride Spotlight: Caitlyn H., Quality Engineer

At AEO, we celebrate the diversity of one through the inclusion of many. Throughout the month of June, we will be celebrating associates who are members of the LGBTQIA+ community – highlighting their accomplishments, learning about their unique roles and hearing about their experience at AEO!

As we continue to celebrate Pride month, we’re excited to introduce Caitlyn H. (she/her/hers), Quality Engineer and lover of the outdoors and art. Caitlyn joined AEO three years ago and shared her story with us about being her real self at work as a member of the LGBTQIA+ community. Let’s catch up with Caitlyn below!

Tell us about yourself and your work at AEO.

Hi, I’m Caitlyn H.! In my free time I love being outdoors, going to concerts, and making art. Oh, and I’m bi!

Currently I work as a software engineer within AEO’s technology team. My team works on the back end system that supports the shopping bag. So if you’ve ever added anything to your cart on ae.com – you’ve interacted with my project!

I started at AEO three years ago. I joined the quality engineering team (responsible for testing the website and mobile app to ensure it functions as it’s supposed to). Eventually I started working on software engineering projects (writing code to process data), and now I’m stepping up into a Tech Lead role where I’ll coordinate my project team.

Congratulations on your feature in the recent American Eagle Pride campaign! What was that experience like?

It was unreal, everyone who worked on the campaign was so validating. From getting my makeup and hair professionally done, to how kind everyone who implemented the vision was, to the hype the photographer gave while we were posing for the camera, I could feel the love and care that was put into this project.

The best part was hanging out with my fellow cast mates. Everyone brought such a positive vibe to the photo shoot and it was so nice to meet folks from all over the company. We really brought the star energy and it was so fun to see everyone shine.

Also, seeing the livestream of the Time Square store with our photo on it was world changing. I feel like I crossed something off of my bucket list that I didn’t even know was on my bucket list! I’m so grateful for having had this opportunity. I think it speaks to how AEO encourages its employees to show up as our real selves.

How has AEO encouraged you to live your REAL self?

At AEO, I have had such a unique career progression in a relatively short amount of time. My manager has enabled me to pursue my technical interests, and I’ve worked on really cool technical challenges. In the wider industry, there are still biases against women in technology but I haven’t felt that at AEO.

I have been wholly encouraged to show up as who I am, and the employee resources groups I’ve joined (shout out Women@AEO, AEO Anti-Racism Connections, and of course REAL PRIDE NETWORK!) have provided additional support and a great way to meet people across the company.

. Joining AEO in my early career has enabled me to grow and e blossom into my self-confidence. I know my voice is valued on my team. I am so glad I decided to join AEO, and look forward to where my future takes me.

What does PRIDE mean to you?

To me, Pride is a celebration of love and life. It is also a protest – that we are here, we exist, and nothing will erase us. The level of visibility Pride has today gives me hope that young people will feel validated in their experiences to exist, thrive, and love exactly as they are. Pride is a celebration of the spectrum of ways we exist in community with each other. It’s highlighting our differences, the refraction of light that shines on us all and makes us feel a little less alone.

Those who came before us fought, marched, mourned, and celebrated love so that we have Pride as we know it today. We must now work to protect our rights so that those who come after us may have an even better life.

Anything else you’d like to share?

I wish I could show the AE Pride campaign photos to myself at 16 – to show how sweet my life is now and to remind me to keep going. Short of that, I hope that kids today see the possibilities that lie ahead of them reflected in this cast. I hope they know they are loved and so important, and a community exists that will welcome them with open arms.

Watch below to hear Caitlyn talk about coloring her own rainbow and see how AEO makes her feel part of a community!

AEO Pride Spotlight: Kieran C., Coordinator – Learning & Development

At AEO, we celebrate the diversity of one through the inclusion of many. Throughout the month of June, we will be celebrating associates who are members of the LGBTQIA+ community – highlighting their accomplishments, learning about their unique roles and hearing about their experience at AEO!

Meet Kieran C. (he/him/his), Coordinator – Learning & Development, who also helps to lead AEO’s REAL Pride Network and is one of four associates featured in the 2022 American Eagle Pride Campaign! We caught up with Kieran for a Q&A session to learn more about his journey as a member of the LGBTQIA+ community and to get all of the fun behind-the-scenes details of his AE campaign debut!

Why do you think LGBTQIA+ representation is important, especially in the workforce?

The importance of positive LGBTQIA+ representation is something that I’m incredibly passionate about.

I grew up not knowing that the person I am was even a possibility. I had no idea that transmasculine people existed, let alone that someone could be both queer and trans. The way we define sexuality is so closely intertwined with gender, and when you don’t have many examples of what these things could look like for you, it makes it that much harder to figure out who you are. Before coming out, I couldn’t picture a future for myself — it felt like I hadn’t really been living my life, just going through the motions. It wasn’t until I was in my early 20s that I found content creators online who were sharing experiences that so closely mirrored my own — queer, trans men who didn’t necessarily fit into all of society’s stereotypes of what that’s supposed to look like. It helped me begin to feel less alone and start figuring out who I was so that I could finally, actually start living my life.

This is why I always try to be incredibly open and outspoken about my queer and trans identities — especially in the workplace. I know from personal experience just how impactful representation can be, and if I can play even the smallest part in someone seeing themselves reflected in the world around them and knowing that they aren’t alone, that means everything to me.

You were featured in this year’s AE Pride campaign. How exciting! Tell us what that experience was like.

It was amazing to get to see the behind-the-scenes work that goes into our campaigns and all of the folks who play a part in bringing it to life. I was nervous going into it, but the team made sure that we all felt comfortable and authentic to ourselves throughout the entire process — from hair and makeup, to the clothes and accessories we wore, to the actual shoot itself.

It also gave me the opportunity to meet so many folks within the company who I wouldn’t usually get the chance to work with — including the other associates in the campaign (we have definitely become friends through this experience and have our own group chat now!). I’m so grateful that AE gave us the opportunity to be the face of our Pride campaign this year and to share our personal experiences as part of the LGBTQIA+ community!

AEO has several Networks & Connections that promote educational opportunities and foster our associate community, one of them being the REAL Pride Network. Can you tell us more about the network, your involvement and your favorite aspect of the group?

The REAL Pride Network is a safe, supportive space for our LGBTQIA+ community and allies to come together, share helpful resources, advocate for equality and justice, and strengthen social connections. We host events and social gatherings throughout the year, as well as working to develop learning materials and other resources to educate about our community and make sure important information is readily accessible.

When I started at AEO and first heard about our REAL Pride Network, I immediately knew I wanted to get involved. I was on the board of my university’s LGBTQIA+ group as well, and I was so excited to be able to continue doing some of that work here. Having a space where folks can come together as a community and feel supported is so vital to being able to be your true, authentic self. That hasn’t always been my experience in the workplace before starting at AEO, and that’s part of why I am so proud to be on our REAL Pride Network’s leadership team. I love doing this work and being able to have a real impact on our LGBTQIA+ associates’ experiences!

What makes you proud to be your REAL, authentic self?

One of my favorite things about being queer and trans is the way these identities have impacted how I see the world. I am so genuinely grateful to have gone through the experience of needing to think critically about my own gender and sexuality and figure out what these things mean to me personally. There are so many societal norms that are so deeply ingrained that they become invisible and taken for granted as “just the way things are,” but when you realize that you don’t fit into some of those predetermined boxes, it becomes clear just how arbitrary and harmful a lot of these ideas are. I’m proud to know exactly who I am and to never compromise that authenticity just to fit into someone else’s idea of who I should be!

What does PRIDE mean to you?

For me, Pride is about the legacy and history of our community. It’s about knowing where we came from and all of the people (especially the queer and trans people of color) who made themselves visible and vulnerable while fighting for our community to be where it is today. It’s also about acknowledging all of the work that still needs to be done and how we can support each other today.

But Pride is also about joy. Our lives and experiences are not defined by struggle and suffering, which is what most media depictions of queer and trans stories tend to focus on. Pride is an opportunity to emphatically highlight our successes, our joy, and our love for ourselves and our community!

Check out the video below for a look at the campaign and to hear more from Kieran on community and how he’s able to feel seen, respected and supported at AEO!

AEO Inc. Announces a Series of Actions to Strengthen Capital Structure

  • Enters Into Exchange Agreements for Outstanding Convertible Senior Notes due 2025
  • Announces $200 Million Accelerated Share Repurchase Program (ASR)
  • Pursuing Upsize and Extension of ABL Facility to Unlock Additional Liquidity

PITTSBURGH — (BUSINESS WIRE) – American Eagle Outfitters Inc. (NYSE: AEO) today announced that it has entered into exchange agreements with certain holders of its 3.75% Convertible Senior Notes due 2025 in exchange for a combination of cash and shares of the company’s common stock.

The 2025 Notes to be exchanged represent approximately $342 million of the outstanding principal amount. Following the exchange, approximately $70 million in aggregate principal amount will remain outstanding. The exchange transactions are expected to close on June 8, 2022.

The company has also entered into an accelerated share repurchase agreement (ASR) with JPMorgan Chase Bank, National Association to repurchase $200 million of the company’s common stock. This equates to approximately 16.7 million shares based on the closing price on June 2, 2022 and represents approximately 8% of the company’s fully diluted shares outstanding as of that date. The final number of shares to be repurchased will be based on the volume-weighted average price of the company’s common stock during an averaging period. The ASR has been entered into in connection with AEO’s existing share repurchase authorization of 30 million shares.

AEO expects to fund the cash portion of the amounts payable under the exchange agreements and the ASR using available cash on hand and borrowings under the company’s existing $400 million ABL facility.

The company is also pursuing an upsize and extension of its ABL facility to $600 million with a term of 5 years, to unlock additional liquidity. The company has not yet entered into definitive documentation, and there is no guarantee that the ABL credit facility will be amended, or of the terms of any such amendment.

This press release does not constitute an offer to sell or a solicitation to buy any of the securities described herein, nor shall there be any offer, solicitation, or sale of these securities in any jurisdiction in which such offer, solicitation or sale would be unlawful.

Advisors

J. Wood Capital Advisors acted as financial advisor and placement agent to the Company with Wachtell, Lipton, Rosen & Katz serving as legal counsel.

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About American Eagle Outfitters, Inc.

American Eagle Outfitters, Inc. (NYSE: AEO) is a leading global specialty retailer offering high-quality, on-trend clothing, accessories and personal care products at affordable prices under its American Eagle® and Aerie® brands. Our purpose is to show the world that there’s REAL power in the optimism of youth. The company operates stores in the United States, Canada, Mexico, and Hong Kong, and ships to 81 countries worldwide through its websites. American Eagle and Aerie merchandise also is available at more than 200 international locations operated by licensees in 25 countries. For more information, please visit www.aeo-inc.com.

SAFE HARBOR STATEMENT UNDER THE PRIVATE SECURITIES LITIGATION REFORM ACT OF 1995

This release and related statements by management contain forward-looking statements (as such term is defined in the Private Securities Litigation Reform Act of 1995), which represent our expectations or beliefs concerning future events. All forward-looking statements made by the company involve material risks and uncertainties and are subject to change based on many important factors, some of which may be beyond the company’s control. Words such as “estimate,” “project,” “plan,” “believe,” “expect,” “anticipate,” “intend,” “potential,” and similar expressions may identify forward-looking statements. Except as may be required by applicable law, we undertake no obligation to publicly update or revise any forward-looking statements whether as a result of new information, future events or otherwise and even if experience or future changes make it clear that any projected results expressed or implied therein will not be realized. The following factors, in addition to the risks disclosed in Item 1A., Risk Factors, of our Annual Report on Form 10-K for the fiscal year ended January 29, 2022 and in any other filings that we may make with the Securities and Exchange Commission in some cases have affected, and in the future could affect, the company’s financial performance and could cause actual results for fiscal 2022 and beyond to differ materially from those expressed or implied in any of the forward-looking statements included in this release or otherwise made by management: the negative impacts of the COVID-19 pandemic and related operational disruptions; the risk that the company’s operating, financial and capital plans may not be achieved; our inability to anticipate customer demand and changing fashion trends and to manage our inventory commensurately; seasonality of our business; our inability to achieve planned store financial performance; our inability to react to raw material cost, labor and energy cost increases; our inability to gain market share in the face of declining shopping center traffic; our inability to respond to changes in e-commerce and leverage omni-channel demands; our inability to expand internationally; difficulty with our international merchandise sourcing strategies; challenges with information technology systems, including safeguarding against security breaches; and global economic, public health, social, political and financial conditions, and the resulting impact on consumer confidence and consumer spending, as well as other changes in consumer discretionary spending habits, which could have a material adverse effect on our business, results of operations and liquidity.